Page 136 of Advertising

The comments underscore the tension in the industry after a number of major car brands paused Twitter ads following Musk’s…

The campaign has been conceptualised in-house by Bombay Shaving Company, with Siddharth Joshi from the team scripting the 3 videos

Hindustan Unilever (HUL), Reckitt Benckiser and Brooke Bond Lipton India have remained the top 3 advertisers across the board

The company believes that Gin is a category which seems to have seen an influx of players.

Advertising agencies, which direct large amounts of spending, are currently divided over whether to advise their clients to pause their…

Certain good ad campaigns that come to mind are Dove’s stop the beauty test and Cadbury’s Good luck girls

The ad film shows how a woman who smells a bouquet of flowers and a cake is enjoying the aromas…

To target the right consumer is to find demand-side platforms (DSPs) to specifically target an audience segment across multiple platforms.

Major brands such as General Mills Inc and luxury automaker Audi of America said on Thursday they have paused advertising…

The 360-degree campaign with a series of films includes point-of-sale (POS), out-of-home (OOH) and digital marketing

The two companies join top U.S. automaker General Motors Co , which last week said it had temporarily halted paid…

The campaign has been conceptualised by Lowe Lintas

The campaign intends to highlight the benefits of eating unpolished, healthy and nutritious pulses

The film leverages the insight that while health insurance has today moved from a ‘grudge’ purchase to a ‘nudge’ purchase,…

As per the campaign, the campaign takes up a common insight on how one’s state of mind changes when their…

The relaunch comes with the “Young Soch” campaign that aims to disrupt common stereotypes and long-standing perceptions about a woman’s…

Brands that cut through: Dream11, Star Sports, Van Heusen, Skechers, Emirates, Cello, Digit, Equitas, Epson, Bajaj Allianz, AMFI, Gas-O-Fast.

As per the company, the campaign was conceptualised by Tilt and is live across TV, social and digital channels, and…