Page 133 of Advertising

The billionaire, who didn’t elaborate further on Apple, spoke for more than two hours from his private plane during the chat, which had more than 90,000 listeners

Apple Inc “fully resumes” Twitter advertising, says Musk

Since Musk’s takeover, a string of companies has suspended advertising on Twitter, following uncertainty over whether the platform will revise…

December 4, 2022 09:37 IST

The television commercial (TVC) shows a cadet who has set out to achieve her dream of becoming an IPS officer.

Iodex rolls out its ‘Har Din Jeet Meri’ campaign

The campaign is based on the insight that in order to achieve your big dreams, you need to win every…

December 2, 2022 17:52 IST

The room has his favourite Ferrero Rocher which is how Roshan plans to surprise his family because the ‘Roshans love Rocher’.

Ferrero India rolls out festive ad campaign featuring Hrithik Roshan

According to a company statement, the #GoldenChristmas is a digital campaign that will be leveraged across social and digital platforms.

December 2, 2022 14:12 IST

The music video highlights the team moving to the Uptime Beat in order to meet the commitment of on-time delivery of the truck

Eicher partners with Grapes to roll out a new music video campaign

Through the campaign, the company aims to celebrate the effort of the uptime technicians, with a dedicated ‘Uptime Day’, it…

December 2, 2022 12:01 IST

Many companies from General Mills Inc to luxury automaker Audi of America stopped or paused advertising on Twitter since the acquisition

Twitter incentivises advertisers to spend on platform

Details of the incentive offer were first reported by newsletter Marketing Brew

December 2, 2022 10:03 IST

The product is available in 100 ml, 200 ml and 400 ml packs, priced at Rs 85, Rs 160, and Rs 300 respectively

Himalaya Wellness Company rolls out its #DrySkinFeelsBetterWithHimalayaCocoaButter TVC

The TVC emphasises the importance of cocoa butter, wheat germ oil, and plant-based glycerin for calming and moisturising the skin.

Updated: December 8, 2022 15:48 IST

The campaign film focuses on the products’ crispiness while also communicating on being free from added preservatives

Godrej Yummiez has rolled out its campaign for its new launch

The campaign was conceptualised by The Womb.

December 1, 2022 14:27 IST

Work That Speaks | Ad Reviews | 25 To 30 Nov 2022

Brands that cut through: Tanishq, Greenlam, Cleartrip, FNP, True Elements, Google Pixel, Kisna, Fit AF, Saffola, Ageas Federal, upGrad, PGI,…

Updated: December 4, 2022 17:37 IST

The TVC shows Hrithik readying for action when suddenly, on taking the first bite of Googly biscuit, something strange happens to him

Bisk Farm ropes in Hrithik Roshan as brand ambassador for new TVC

In this new endeavour, the company has launched its ‘Taste with a Twist’ television commercial (TVC) campaign featuring Roshan

November 30, 2022 17:56 IST

The campaign focuses on the confident steps that the woman takes in her life with KISNA being her confidant.

Contract Advertising unveils Teri Roshni Hun Main brand campaign for KISNA

The 360-degree campaign will be featured across print, outdoor, digital and retail, the company said

Updated: November 30, 2022 15:22 IST

In the ad film, Dhoni drives to Phulpur village to meet the new Dhoni.

Gulf Oil Lubricant launches ad film featuring cricketer, MS Dhoni

The campaign marks the re-launch of Gulf XHD Supreme+ 15W-40 tractor engine oil, the company said.

November 30, 2022 13:17 IST

upGrad launches new brand campaign featuring alumni testimonials

The campaign was conceptualised and created by the company’s in-house content team and is live on its social media platforms

Updated: November 29, 2022 12:08 IST

Prasanth Kumar has been the vice president of AAAI from 2020 – 2022.

AAAI elevates Prasanth Kumar as president of association

Rana Barua, Group CEO, Havas Group India, was elevated as the vice president of the association.

November 28, 2022 12:22 IST

The campaign has been released across all social media platforms, in over five regional and vernacular languages

American Oncology Institute ropes in Mary Kom for its cancer detection campaign

Through the campaign, the company aims to spread awareness about the early detection of cancer and regular screening across the…

Updated: November 28, 2022 13:29 IST

Econ-online shopping led the list of top 10 categories, the report observed

Youtube leads with incomparable share of ad insertions of 26% between Jul-Sep’22: Report

The top 10 list of categories saw the corporate durable category with the highest growth percentage of 15.7 times

November 28, 2022 08:29 IST

The campaign shows the employees spending 'a day in the shoes of…' that encourages them to experience the possible constraints faced by the specially-abled daily.

FGII celebrates International Day of Persons with Disability through DiversAbility’ campaign

The company aims to recalibrate its efforts towards fostering a more inclusive workplace and increasing awareness about the differently-abled community,…

November 27, 2022 10:21 IST

The common factor among all the above ads is what I would like to call the “BoP syndrome” – the unquestioned belief that people at the condescendingly termed “bottom of the pyramid”

Next Diwali, Let’s Avoid the Condescension of Doing Good?

When two groups are present in an ad, one privileged and the other underprivileged, there arises the question of how…

November 26, 2022 12:02 IST

Source: Screenshot from the campaign video

Apollo Tyres partners with Wunderman Thompson India to launch its latest campaign

The TVC aims to bring out the performance of the Apollo tyres range which can give confidence to consumers to…

November 25, 2022 15:37 IST

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