Advertising

Piyush Pandey: The man who gave Indian advertising its voice

It was Piyush Pandey who wrote the lyrics for ‘Mile Sur Mera Tumhara’, a national integration anthem that aired every…

Updated: October 24, 2025 17:38 IST

Prime Minister Narendra Modi remembered Pandey’s excellence in his field of work and said, “I will fondly cherish our interactions over the years,” via a post on X (formerly Twitter).

‘If you want to leave a mark, be a Piyush Pandey’: Leaders and industry mourn Piyush Pandey

Pandey, who spent over four decades at Ogilvy India and transformed the language of Indian advertising, was remembered by political…

October 24, 2025 12:26 IST

. He is survived by his family, his colleagues who became his extended family, and a body of work that continues to define Indian advertising’s heart and soul.

Piyush Pandey, the creative mind behind Abki Baar Modi Sarkar slogan, dies at 70

His campaigns for Cadbury – Kuch Khaas hai, Fevicol, Asian Paints – Har khushi me rang laaye, and Hutch became…

October 24, 2025 10:34 IST

The gap between translation and true connection is what separates forgettable campaigns from those that resonate. Sukriti Sekhri, assistant professor of marketing at S.P. Jain Institute of Management and Research, notes that success lies in the details.

Regional ads take centre stage: Why brands are investing big in tier-II and III cities

Regional language influencers are charging 15-30% higher rates from off-season levels, while prime CTV and OTT regional feeds are seeing…

October 24, 2025 09:55 IST

Technology is developing so fast, for instance, deepfakes are becoming increasingly sophisticated and that creates a significant area of concern.

AI, Influencers, and Dark Patterns: ASCI’s roadmap for the next phase of advertising oversight

These platforms always have the technology and are sometimes best equipped to tackle this issue. Therefore, the second thing is…

October 24, 2025 09:36 IST

Brands are conceptualising and executing campaigns tailored specifically for the tournament too, much like the men’s tournaments. Asian Paints for example rolled out its Meri Wali Blue campaign that builds on the legacy of its campaigns for men’s cricket, celebrating India’s women cricket stars along with the fans that cheer them on.

Women’s Cricket viewership soars 5X, ad spends rise 50% in breakout year

With record viewership and a 50% jump in ad spending for the ICC World Cup, women’s cricket is no longer…

October 24, 2025 09:19 IST

The ECI has also instructed all contesting candidates to declare their authentic social media handles at the time of filing nomination papers.

ECI cracks down on political ads, mandates disclosure of ad expenditure ahead of Bihar polls

The Commission said the MCMCs will also monitor media content closely to detect and act against instances of “paid news”…

Updated: October 14, 2025 14:45 IST

The petition, filed on 8 October, is the first legal challenge seeking to halt the CCI’s probe into one of the firms.

Madison Communications moves Delhi HC against CCI’s ad industry collusion probe

Madison was among several major advertising agencies and broadcasters raided by the CCI earlier this year over alleged collusion on…

October 9, 2025 14:16 IST

Kusha Kapila pips AI avatar Kyra – Virtual influencers lack credibility and trust

CGI-generated avatars were predicted to redefine brand collaborations, sleek, tireless, and controversy-free. Yet two years on, the hype has not…

Updated: October 7, 2025 15:31 IST

Among the top spenders in print were SRM Group, JK Tyre, Navayuga Engineering Company, Kohinoor Group, and SAL Hospital.

Over 220 advertisers took out print ads to wish PM Modi on his 75th birthday

Collectively, these advertisers used about 108,000 column centimetres of space across print publications.

October 6, 2025 14:25 IST

There are compliance headaches, too. In BFSI, gamified reward programs require watertight T&Cs, GST-compliant reward issuance, and fraud checks. (AI Image: ChatGPT)

Gamified ads promise higher ROI, but can they outlast the festive rush?

Scratch cards, leaderboards, spin the wheel offers, AR try-ons, and trivia contests are how brands plan to pull you in.…

October 1, 2025 16:27 IST

Delhi HC orders Bombay Shaving Company to pull down reel after Philips complaint

The dispute centres around BSC’s “OmniBlade” campaign, promoted under its Razorpreneur Challenge.

September 26, 2025 17:30 IST

Digital ads double in first half of 2025, Instagram tops with 63% share: Report

For shoppers, it means screens, and especially Instagram feeds, will become increasingly filled with advertisements.

September 24, 2025 14:59 IST

Pidilite’s Sudhanshu Vats to be the next ASCI Chairman

Sudhanshu Vats, Managing Director of Pidilite Industries, is set to take charge as the new Chairman of the Advertising Standards…

September 18, 2025 10:41 IST

Roku, meanwhile, has developed Ads Manager to allow small advertisers to buy campaigns across its devices and services.

AI tools promise cheaper TV commercials as streaming platforms chase new advertisers

Companies such as Comcast, Roku and Britain’s Channel 4 are building self-service platforms and creative automation services in a bid…

September 16, 2025 11:20 IST

Uniqlo’s Bangalore bet signals push beyond North India — But can it scale?

On India’s specific marketing strategy, Nidhi Rastogi explained that the focus is on localisation without losing global identity. “Uniqlo’s India…

September 11, 2025 09:19 IST

IAMAI appoints new leadership for Digital Advertising Council

The Internet and Mobile Association of India’s (IAMAI) Digital Advertising Council (DAC) has named Shantanu Sirohi, CEO of Interactive Avenues,…

September 10, 2025 14:10 IST

In Bihar specifically, total digital ad spending on these major platforms stood at Rs 16 million over the past month.

BJP tops Bihar 2025 digital ad spend at Rs 4.6 cr vs RJD’s Rs 99,000

Data from Google and Meta shows that in the 30 days preceding the election, political parties in Bihar collectively spent…

September 9, 2025 15:42 IST

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US shutdown delays India Inc’s deals and buybacks

Industry1 hr ago

The US government shutdown is causing delays and disruptions for Indian companies with American exposure, leading to limited staff at agencies like the SEC and CFIUS. This has resulted in procedural holdups for cross-border actions, including Infosys’ Rs 18,000-crore share buyback. While experts do not believe it will derail the process, there is a possibility of further delays.

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