Advertising

Uniqlo’s Bangalore bet signals push beyond North India — But can it scale?

On India’s specific marketing strategy, Rastogi explained that the focus is on localisation without losing global identity. “Uniqlo’s India strategy…

September 11, 2025 09:19 IST

IAMAI appoints new leadership for Digital Advertising Council

The Internet and Mobile Association of India’s (IAMAI) Digital Advertising Council (DAC) has named Shantanu Sirohi, CEO of Interactive Avenues,…

September 10, 2025 14:10 IST

In Bihar specifically, total digital ad spending on these major platforms stood at Rs 16 million over the past month.

BJP tops Bihar 2025 digital ad spend at Rs 4.6 cr vs RJD’s Rs 99,000

Data from Google and Meta shows that in the 30 days preceding the election, political parties in Bihar collectively spent…

September 9, 2025 15:42 IST

Samay Raina and Anurag Kashyap’s condom ad goes viral for its unfiltered humour

The advertisement opens with a tongue-in-cheek exchange between Raina and Kashyap, marked by sarcasm, double entendres, and quick repartee.

September 4, 2025 14:19 IST

Stanley was once built for soldiers. Now it’s built for TikTok.

But in 2023, a steel tumbler priced at over Rs 9,000 is being flaunted on Instagram reels, carried by celebrities…

September 3, 2025 11:03 IST

From SRK to Dhoni, India’s most-seen faces on TV ads in 2025

Shah Rukh Khan appeared in ads for an average of 27 hours a day across channels, making him the most…

September 2, 2025 15:48 IST

Apple and Samsung issue legal notices to Xiaomi over aggressive ads in India

One of the ads wished a “Happy April Fools’ Day” to anyone who believed the iPhone 16 Pro Max’s camera…

August 28, 2025 13:35 IST

Are vitamin patches the future? Meet the startup that wants you to wear your nutrients

The brand currently offers four products, LeanUp, GlowUp, RestUp and D-Up, targeting lifestyle concerns such as weight management and sleep.…

August 28, 2025 08:00 IST

Why Amul’s Onam ad is all about the viral ‘Aura Farming’ move

The ad, shared on social media, features the brand’s iconic blue-haired mascot dressed in a traditional pattupavada and sunglasses, performing…

Updated: August 27, 2025 13:39 IST

India’s vitamin supplement boom faces an Instagram problem

Scroll through Instagram and you’ll find influencers stirring collagen powders into smoothies or flaunting gummies promising radiant skin and stronger…

Updated: September 1, 2025 11:26 IST

Microdramas are drawing viewers, but are advertisers keeping pace?

In a nutshell, that’s exactly how Kuku TV’s Rented Husband or Moj’s Happily Never After and every other microdrama found…

Updated: August 22, 2025 19:30 IST

India–Pak Asia Cup clash triggers record surge in ad rates – Rs 16 lakh for 10 seconds

Spot-buy packages across the tournament are priced at Rs 16 lakh per 10 seconds, while premium sponsorship slots have been…

August 18, 2025 11:48 IST

‘Creativity begins where data ends’: Prasoon Joshi on AI, culture and brand building

Joshi, who is chairman, McCann Worldgroup, Asia Pacific, and CEO & CCO, McCann Worldgroup, India, believes that authenticity remains a…

August 18, 2025 09:58 IST

How Haldiram’s took desi flavours from a Bikaner shop to space

What began as a small sweets and namkeen shop in Bikaner in 1937 has today grown into a $10-billion snack…

Updated: August 16, 2025 14:33 IST

Independence Day campaigns 2025: How brands are painting the nation in patriotism

This year’s Independence Day saw brands move beyond token tricolour tributes to deliver layered narratives, mixing nostalgia, personal freedoms, and…

August 15, 2025 10:13 IST

Rakhi 2025: Brand campaigns push new narratives for the festival

From championing financial independence to rethinking who counts as “family,” the campaigns span humour, nostalgia, equality, and inclusivity. Here’s a…

Updated: August 9, 2025 18:35 IST

Why 3 seconds of your attention means more to brands than 1,000 views

Think about the last ad you actually watched, not just skimmed past or skipped. Chances are, it was short, punchy,…

August 7, 2025 12:47 IST

Zara’s ads got banned in the UK, but the bigger question is being ignored

According to the ASA, one model in a Zara ad appeared “gaunt,” with her appearance further accentuated by the use…

August 7, 2025 09:53 IST

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