United Breweries to uncork low alcohol, fruit flavoured beer in India
The Indian beer industry is vibrant with the entry of popular global brands. In January, FE had reported UK-based Cobra Beer’s plans to launch its alcohol free beer and fruit-flavoured premium lagers, under the name of Cobra Bite in India. Asia Pacific Breweries, which had launched its flagship brands such as Tiger and Baron’s Strong Brew, would launch other brands, Anchor and ABC Extra Stout soon. SABMiller, the world’s third largest beer maker, is learnt to be launching its Dutch premium beer, Grolsch, in India soon.
Kalyan Ganguly, president & managing director, United Breweries Limited (UBL), told FE, “We want to address all kinds of consumers in the industry. We aim the new brands at those who want to consume a different taste of beer, or prefer less alcoholic content. We will launch three more new verities
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