Markets: Eerie calm

Markets: Eerie calm

it is not clear when market sentiment can change; as in the past, it can be quite sudden.
At a turn and yet not

At a turn and yet not

RBI could be tempted to cut policy rate to support growth at its bi-monthly review.

Max Bupa recognised for customer education initiative

Feb 21 2014, 20:25 IST
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SummaryMax Bupa awarded best client agency idea for Satya Mythya ki Paathshala

Satya Mythya ki Paathshala, the customer education initiative by Max Bupa, has been awarded the best client agency idea at the seventh edition of the Loyalty Awards held in Mumbai recently.

The award recognises the efforts undertaken by an organisation in the area of customer loyalty to improve customer relationships while building long term profitability.

The objective of 'Satya Mythya ki Paathshala' is to de-mystify health insurance for customers, which is often perceived to be complicated. The initiative, launched in 2013, saw two virtual characters Satya and Mythya drive conversations around health insurance in an engaging manner.

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