DuPont’s ?Power of Shunya?, a branded content and activation initiative, received four gold medals at the recently held Direct Marketing Association India (DMAi) Awards.
The initiative won gold medals in the categories of creativity in direct response, branded content, the craft of animation, and effectiveness. DMAi Awards, in alliance with DMA International Echo Awards, honour creative excellence in marketing and advertising campaigns that have raised the bar on originality, response strategy, interactivity and marketing impact.
At its core, the Power of Shunya is a collaborative and science driven platform consisting of two television series ? The Quest for Zero and The Challenge for Zero. The programmes showcased companies and individuals that epitomise the spirit of Indian ingenuity and how science-driven solutions can help solve some of the key challenges facing India.
Jitin Munjal, regional director, South Asia & ASEAN, Corporate Marketing & Sales, DuPont, said, ?At DuPont, we believe in the power of collaboration to address the world?s most important challenges. We created the Power of Shunya initiative to start a conversation about the various challenges facing India, and how science can play an important role in solving them. The success of this programme and these gold medals clearly demonstrate the power of branded content and activation efforts to build customer engagement and reinforce DuPont?s position as a preferred innovation partner and scientific thought leader.?