In a board meeting held early on Wednesday, the Mumbai-based online realty start-up Housing.com has decided to fire its co-founder-cum-CEO Rahul Yadav, for behaviour “not befitting” his position and his “detrimental” attitude towards investors, ecosystem and the media.

“The Housing Board, unanimously agreed to bring Yadav’s tenure to a close, with reference to his behaviour towards investors, ecosystem and the media. The Board believed that his behavior is not befitting of a CEO and is detrimental to the company, known for its innovative approach to product development, market expansion and brand building,” said a statement from the company.“

Also read: Rahul Yadav’s latest antics seem like a hit job on Housing.com brand

The Board has decided the company will have no association with Yadav going forward, releasing him from the company with immediate effect. While the company is in search of a new CEO, the current senior executives of Housing will continue to run the operations on a daily basis. The board member and the operating team will be in touch for all key decisions, Housing said on Wednesday.

Yadav, who led a dozen of his IIT-Bombay friends to start Housing in 2012, made a lot of buzz in the media with his leaked emails to investors, in which he, at one time threatened Shailendra Singh of Sequoia Capital for poaching employees. He had also resigned from the company calling investors “intellectually incapable of taking decisions”.

Later, he withdrew his resignation and apologised for his behaviour and the language used in his letter. However, he continued to be in news by announcing to “give-away” all his stake in the company to employees. Later, he dared Ola and Zomato’s founders on social-networking site to do the same.

His penchant to troll founders and CEOs of companies didn’t die anytime soon. In June, he posted a photo of Infosys CEO Vishal Sikka sleeping at an airport lounge on Facebook. Along with the picture he wrote, “Infosys CEO Sikka. When I asked something he replied ‘I just want to sleep’ without listening to the question (grin) :D”.

With the record of being impulsive and sometimes socially repugnant, Yadav was proving to be a hard nut to crack for investors, who at last pulled the plug from Yadav and had to let him go.

SoftBank with 32% stake in the company is the majority shareholder in the company. The company in its last round of funding of $90 million from SoftBank and Falcon Edge was valued at around Rs.1500 crore.

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