YouTube star MrBeast is turning his online fame into a huge business. The world’s top YouTuber is hiring top people from major media and tech companies like Snapchat and TikTok to help him grow even faster.
Since September, MrBeast has added four new executives to his company, Beast Industries. They will help the company make more brand deals, hire new talent, and grow its video and business projects.
The new hires include Noah Wieseneck, VP of Brand Partnerships; Byron Kendal, VP of Talent Acquisition and Technology; Kelly Calabrese, VP of Global Media and Brand Partnerships; and Corie Henson, President of the Studio Division and former NBCUniversal executive.
Wieseneck comes from Snap, where he worked on creator deals. Calabrese used to lead media and entertainment sales at TikTok. These new leaders show that MrBeast’s company is aiming to grow far beyond YouTube videos.
Building a modern “Disney”
The team’s new hires show how serious MrBeast is about building a large, lasting entertainment company, something like a modern-day Disney.
The company was valued at $5 billion earlier this year and wants to make its media projects more profitable. By growing teams like brand partnerships, the company hopes to reach those goals faster.
Hiring from traditional media and tech has also become easier, since job cuts in those industries have made many professionals look for new opportunities.
MrBeast now has about 445 million subscribers and earns huge sums from his videos and business ventures. A leaked investor report said his company made around $224 million in media revenue in 2024.
Beast Industries now has about 450 employees, most of whom work at its headquarters in Greenville, North Carolina. Some work elsewhere, such as the staff for his chocolate brand, Feastables. When hiring new people, Donaldson often starts with a 90-day “vibe check” to make sure they fit the company culture.
“MrBeast financial”
MrBeast’s next big move may surprise many: he is looking to get into financial services, as reported by Business Insider.
A new trademark application filed on October 13 with the US Patent and Trademark Office shows plans for a brand called “MrBeast Financial.” It covers “a mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services.”
According to Business Insider, this matches a 2025 investor pitch deck that outlined a similar plan under the name “Beast Financial.” The deck described financial tools made for MrBeast’s audience, along with money education content.
It also listed student loans, insurance, and credit insights as possible products. The company plans to partner with an existing fintech firm to launch, helping it “avoid regulatory, credit risk, and capital requirement” problems.
There is no timeline for the launch yet, but companies must confirm they plan to use a trademark when they file, meaning the idea is real and in progress. MrBeast is no longer just a YouTuber making challenge videos. He is building a full-scale business empire, with food products, shows, and soon, maybe, financial tools.