American influencer and boxer Logan Paul has issued a public challenge to Argentina football legend Lionel Messi, proposing a boxing match in 2025. Paul claims he will drop an ongoing legal dispute between their energy drink brands if Messi agrees to fight him in the ring.
Legal battle over energy drinks
The conflict began when Logan Paul, co-founder of the energy drink PRIME, accused Messi’s MAS+ beverage of imitating PRIME’s packaging and branding. MAS+, which launched in 2024, quickly became the subject of a lawsuit filed by Paul’s team. In retaliation, Messi’s legal representatives countersued, alleging unfair competition from PRIME. The dispute has only escalated, with multiple legal claims now in play.
Paul’s callout to Messi
Addressing the situation through social media, Paul insisted that MAS+ had copied PRIME’s branding and expressed frustration over being sued in return. In a video message, he questioned the fairness of the lawsuit and suggested settling the matter through a boxing match. He stated that if Messi agreed to fight him in 2025, he would consider dropping the legal action.
Paul’s boxing background
Logan Paul, originally a YouTube content creator, has gained recognition in professional boxing and wrestling. He previously took part in a high-profile exhibition bout against undefeated champion Floyd Mayweather in 2021. His younger brother, Jake Paul, has also made waves in the sport, securing a victory over former heavyweight champion Mike Tyson in an exhibition fight.
Messi’s sporting legacy
Lionel Messi is regarded as one of the greatest footballers in history, with a career spanning multiple club titles, international trophies, and individual accolades. He led Argentina to a World Cup victory in 2022 and has never been associated with combat sports, making Paul’s challenge an unexpected twist in their legal dispute.
As the legal battle over their energy drink brands unfolds, Messi has yet to respond to Paul’s challenge. For now, the matter remains a courtroom fight rather than a showdown in the ring.