Shaadi. com founder Anupam Mittal recently took to LinkedIn to share a PolicyBazaar advertisement, using the opportunity to highlight the importance of life insurance. In his post, Mittal reflected on how people often assume misfortune will not strike them. “Most of us walk around thinking, ‘Mujhe kuch nahi hoga,’” he wrote, addressing the tendency to overlook financial preparedness.
Mittal further shared a personal experience, revealing that between 2019 and 2022, he lost seven close friends unexpectedly. “All untimely and sudden deaths,” he wrote, highlighting how unpredictable life can be. He likened life insurance to a seatbelt, stating, “No one plans for a crash, but you’d be an idiot to hit the road without one.”
The advertisement he posted on the social media platform features a PolicyBazaar employee attempting to sell insurance, initially facing rejection. Eventually, he finalises a deal, and the ad cuts to him receiving a message confirming a Rs 2 crore claim approval. The scene shifts to the employee visiting the home of a widow and her child, informing them that the claim amount has been transferred. The woman thanked him for ensuring her late husband had life insurance. The ad concludes with the agent stepping out of the house, receiving a phone call asking how his day was, to which he simply replies, “It was good.”
Mittal, who clarified that he does not typically share commercial content, said he found this message personal. He stressed that while no one wants their family to rely on insurance, it is better to be prepared. PolicyBazaar, through its campaign, claims to have helped over two crore people with insurance policies.
The post sparked a range of reactions, with some users acknowledging the importance of life insurance while others criticised the indirect promotion of an insurance company. While many agreed that financial planning is essential—especially after the lessons of COVID-19—some questioned the industry’s high claim rejection rates, with one user remarking, “Anupam Mittal selling death… Congrats… profit matters.” Others pointed out how the fear of missing out (FOMO) had now evolved into “FODO” (Fear of Dying Out), reflecting a shift in consumer sentiment. Some appreciated the message, calling it a “powerful reminder” of life’s unpredictability, while others remained sceptical about the commercial angle behind the post.