Virat Kohli with his girlfriend Bollywood actor Anushka Sharma while Royal Challengers Bangalore and Delhi Daredevils IPL match stopped due to rain in Bengaluru on Sunday.</br><br> 'SportsPro', a sports business magazine, has named Indian cricket captain Virat Kohli as the 6th most marketable athlete of this year ahead of the likes of football superstars Lionel Messi, Cristiano Ronaldo and sprint king Usain Bolt. (PTI) -
The monthly magazine, which reports on the business and financial aspects of sports across the world, has placed 26-year-old Virat Kohli just a rung below British Formula One reigning world champion Lewis Hamilton while Brazilian football superstar Neymar was named second most markettable sportsperson. (PTI)
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Another Indian, world No one shuttler Saina Nehwal has been placed at the 44th. (Reuters)
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Canadian tennis player Eugenie Bouchard topped the 50-athlete list. She reached the semi-finals at the Australian and French Opens and the Wimbledon final last year. (Reuters)
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United States golfer Jordan Spieth was at third while another American swimmer Missy Franklin was at fourth. (Reuters)
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Below Virat Kohli are tennis player Novak Djokovic who was placed at 14 while Cristiano Ronaldo and Lionel Messi were at 16th and 22nd respectively. (PTI)
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The only other cricketer in the list, Steven Smith of Australia, got the 45th spot. The magazine said it considered the marketing potential of an athlete over the next three years, not their current potential. Athletes across the world were ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal, following several weeks of analysis by the SportsPro team and external industry experts, the magazine said. (Reuters)
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