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Indian Premier League (IPL) 2015 has defied the doomsayers who expected the premier cricket tournament not to recover from some of the recent and older controversies. Two IPL franchises — former BCCI president N Srinivasan owned Chennai Super Kings (CSK) and Jaipur IPL Cricket Pvt Ltd owned Rajasthan Royals (RR) – found themselves caught in the IPL spot-fixing scandal. The franchises’ fate at the time rested in the hands of a three-member committee of retired Supreme Court judges appointed by the apex court. As the apex court came close to suspending the two teams, IPL’s brand equity and future hung by a thread. However, even though the controversies took a toll on the powers-that-be, on the ground and in the minds of the cricket aficionadoes, the tournament retained its charm and it has already scored a resounding business success.</br> <br> Mahendra Singh Dhoni hits a shot during a match between Rajasthan Royals and Chennai Super Kings at Motera Stadium in Ahmedabad on Sunday. (PTI)
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For the record, the 2014 IPL had recorded an eight per cent increase in television viewership ratings (TVR) from the previous edition. IPL 2015 is expected to outscore that by a huge margin.</br> <br>Delhi Daredevils players celebrate the wicket of Suraya Kumar Yadav of Kolkata Knight Riders during their IPL match at Feroz Shah Kotla Stadium in New Delhi on Monday. (PTI)
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The cumulative reach by IPL 2014 saw a jump to 190 million in 2014 from 155 million in 2013.</br> <br>Mumbai Indians Jasprit Bumrah (second right) with team mates celebrate the wicket of AB De Villiers of RCB during IPL 8 match at Chinnaswamy Stadium in Bengaluru on Sunday. (PTI)
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2015 Ad Rates: The uncertainties and chaos in IPL did not deter the advertisers who made a beeline for the tournament, notwithstanding that many of them had invested big sums of money in the ICC World Cup which in March. Ad rates are up 10-15% over the previous season, when a 10-second spot went for Rs 4.5-5 lakh.</br> <br>Mumbai Indians Unmukt Chand plays a shot against Royal Challengers Bangalore during IPL 8 match in Bengaluru on Sunday. (PTI)
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In IPL 2015, Multi Screen Media (MSM) has signed up 12 sponsors including PepsiCo, Vodafone, Hero Moto Corp, Paytm, Intex Mobiles, Amazon, Cardekho.com, Magicbricks.com, Raymond, Cadbury and Parle Products besides sundry other advertisers who have bought ad spots, thus expecting to collect at least Rs 950 crore as advertising revenue.</br> <br>Rajasthan Royals captain Shane Watson hits a shot during a T-20 match with Chennai Super Kings in Ahmedabad on Sunday. (PTI)
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IPL 2015 sponsors such as Vodafone and Amazon have paid Rs 60-70 crore while associate sponsors such as Cardekho.com and Paytm have paid Rs 35-40 crore. MSM has already sold about 90% of its advertising inventory.</br> <br>Mahendra Singh Dhoni and Dwayne Bravo shake hands during a match between Rajasthan Royals and Chennai Super Kings in Ahmedabad on Sunday. (PTI)
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Of the Rs 950 crore ad revenue expected in IPL 2015, online companies are estimated to account for 20-25%, that is, Rs 190-240 crore of the ad spend. While Amazon.com, Paytm and Cardekho.com have bought sponsorship rights for the tourney, Snapdeal.com has bought air-time which is equivalent to being an associate sponsor. </br> <br>Shikhar Dhawan of the Sunrisers Hyderabad plays a shot during IPL match against Delhi Daredevils in Visakhapatnam on Saturday. (PTI)
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Star India’s digital video platform, Hotstar has recorded 7.2 million video views for the first IPL 2015 match featuring Kolkata Knight Riders. This is six times the viewership on starsports.com last year for the first match of IPL 2014.</br> <br>Kings XI Punjab player Sandeep Sharma celebrates the wicket of Kolkata Knight Riders player Robin Uthappa during an IPL match between KKR and KXI Punjab in Pune on Saturday. (PTI)
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With around 5-10% of the IPL 2015 inventory saved for last minute deals, MSM is betting big on the final match. The broadcaster is expected to command R15-18 lakh for a 10-second spot.</br> <br>Royal Challengers Bangalore Virat Kohli balancing himself after he collided with team mate Dinesh Karthick during IPL 8 match against Mumbai Indians at Chinnaswamy Stadium in Bengaluru on Sunday. (PTI)
GST on carbonated drinks: Why carbonated, caffeinated drinks moved to 40% GST slab? Govt answers
