Imagine that you make an investment with your hard earned money. You buy farm land in a promising location. And with the land, you are blessed with a neighbour, the owner of the adjacent farm. Now this neighbour just comes to your farm everyday and says something peculiar. One day he is happier than ever, ready to pay a fortune for your land. The next, he is depressed, offering to sell his piece for dirt cheap prices due to rumours of a drought.

Your neighbour’s mood flips faster than a monsoon breeze. But his offers have little to do with the true value of the land, which depends on fertile soil, steady output, future potential… All of it. Would you let this guy call the shots for your land?

This is Warren Buffett’s “Mr. Market” story, borrowed from his mentor Benjamin Graham, and it’s a game-changer for Indian investors riding the ups and downs of our stock markets. If you have ever been swept up in a market frenzy or frozen during a crash, this approach can be your anchor. It is not about making fast money, but more so about building sustainable wealth in India’s vibrant, unpredictable market. Want to turn Mr. Market’s madness into your partner in wealth building?

What Makes Mr. Market Tick?

Buffett puts it plainly: “The market’s a voting machine in the short run, a weighing machine in the long run.” Day-to-day stock prices are like a popularity contest, swayed by hype, fear, or a viral post on X. Over time, though, prices settle to reflect a company’s real value, its profits, assets, and growth potential.

India’s markets are a living example. A single news headline about a policy shift can send banking stocks rocketing or tanking. A bad short term monsoon forecast hammers agricultural shares. Diwali sparks a consumer stock rally, while a global crisis, like an oil price spike triggers panic selling. Mr. Market does not care about your dreams of buying a home or funding your kids’ education. He is too busy riding his emotional rollercoaster, offering inflated prices when he is cheerful and dirt-cheap deals when he is down. The secret? You can just say “no” to his offers and focus on what matters.

Here is Why One Falls for Mr. Market’s Madness

Let us face it: India’s investing space can feel like a street market on steroids. WhatsApp groups buzz with “GUARANTEED” stock tips. TV channels push all drama with flashing tickers and “breaking news” alerts. Your neighbour brags about tripling his money on a random stock, and suddenly you are wondering if you are missing out.

Buffett’s advice cuts through: “Be fearful when others are greedy, and greedy when others are fearful.” Simple, but tough to follow. Too many of us chase stocks when the Sensex is soaring, caught in the hype of “easy money.” We panic-sell when markets crash, worried by doomsday headlines. This emotional back-and-forth destroys wealth. Data shows Indian retail investors often trail market indices, not because they are short on brains, but because they let Mr. Market’s moods run the show.

Think about it: you would not sell your house because someone offered half its value in a bad mood. So why let Mr. Market’s tantrums steer your investments? It is not about smarts but more about staying stable when everyone else is losing it.

Buffett’s Trick: Making Mr. Market Your Partner

Buffett does not just deal with Mr. Market. He makes him work for him. When Mr. Market is in a slump, offering great businesses at low prices, Buffett buys. When he is euphoric, bidding way too much, Buffett might sell. If the offers do not make sense, he shrugs and moves on.

“My favourite holding period is forever,” Buffett says, and it is all about sticking with quality businesses, not chasing market trends. For Indian investors, this means three big mindset shifts:

#1 Think like a business owner, not a gambler.

When you buy a stock, you are buying a piece of a real company, its factories, customers, cash flow. Daily price dips do not change that.

#2 Use volatility to your advantage.

Mr. Market’s mood swings are your opportunity. Buy solid companies cheap when he is gloomy; consider selling when he is overpaying.

#3 Patience is your superpower.

Buffett says the market rewards the patient. In a world hooked on instant results, waiting is your secret weapon.

How to Win in India’s Market

Drown out the noise. Stop checking your portfolio every hour as it is nothing but a stress trap. Switch to monthly reviews. Skip X stock tips and dig into company annual reports. Ask relevant questions like does this business have a strong edge, like a brand nobody can beat? Is the management trustworthy? Are the financials solid? Look for businesses that could stand storms and even come out shining.

Build a checklist. Set clear rules for investing. Does the company dominate its field? Can you explain its business to a friend in simple language? How does it fare in turbulent times as a business? Is the management credible?

Always stay ready. Keep cash handy to jump on opportunities when Mr. Market’s down, like during the 2020 market crash when smart investors grabbed solid stocks bargain prices. When prices get crazy, like in the 2021 tech boom, hold off or sell.

Do your homework well. Buffett warns, “Risk comes from not knowing what you’re doing.” Before investing, understand the company’s revenue, competitors, and risks. You must know the company’s industry dominance along with its negatives.

Toughening Up Your Emotional Game

Beating Mr. Market means mastering your emotions. And here’s how you can do that.

Automate your moves. Set up systematic investment plans (SIPs) for say, Rs 5,000 a month into a quality ETF, to avoid emotional timing mistakes.


Keep a journal. Jot down why you bought or sold a stock. Did you ditch any good stocks in a panic, only to see it rebound? Reflect and learn. There is no better way to learn than to learn from your own mistakes.

Pick your crowd. Hang out with long-term investors, not day-trading hype machines. Read Buffett’s shareholder letters or Graham’s The Intelligent Investor. Skip the TV market circus.

Stick to your plan. Write down your investment rules—like only buying profitable firms—and do not budge, no matter how loud Mr. Market gets.

Buffett says, “Time loves great businesses, not mediocre ones.” Find companies like Infosys and let them grow your wealth over years.

India’s Big Opportunity

India’s economy is a powerhouse. Young, digital, and ready to spend. But markets will wobble. Mr. Market will keep swinging between euphoria and despair. Smart investors will use those swings, buying fundamentally strong companies in dips and holding tight.

Your Next Move

Check Mr. Market’s mood today. Is he pushing stocks too high or offering deals? Look at metrics like P/E ratio among others. If the numbers do not add up, wait. The market’s weird, you are not forced to buy or sell.

Picture Mr. Market as a sidekick. When he offers a bad deal, smile, and pass. When he is desperate to sell a great business cheap, act fast. Buffett nails it: “Temperament, not brains, makes a great investor.” No fancy degree needed, just the grit to ignore the noise, buy quality businesses at fair prices, and hold on.

In India’s lively market, that is how you turn Mr. Market’s drama into your ticket to sustainable wealth.

The purpose of this article is only to share interesting charts, data points and thought-provoking opinions. It is NOT a recommendation. If you wish to consider an investment, you are strongly advised to consult your advisor. This article is strictly for educative purposes only. 

Suhel Khan has been a passionate follower of the markets for over a decade. During this period, He was an integral part of a leading Equity Research organisation based in Mumbai as the Head of Sales & Marketing. Presently, he is spending most of his time dissecting the investments and strategies of the Super Investors of India.

Disclosure: The writer and his dependents do not hold the stocks discussed in this article. 

The website managers, its employee(s), and contributors/writers/authors of articles have or may have an outstanding buy or sell position or holding in the securities, options on securities or other related investments of issuers and/or companies discussed therein.  The content of the articles and the interpretation of data are solely the personal views of the contributors/ writers/authors.  Investors must make their own investment decisions based on their specific objectives, resources and only after consulting such independent advisors as may be necessary.