Urban Company’s IPO opened today, and the issue was fully subscribed within two hours on Day 1. If you are planning to invest, there is still time. Here is a handy guide on everything that you must know about the issue, from price band to subscription. Check expert views on the issue too.
1. Urban Company IPO: IPO price band, GMP
The Urban Company issue has been priced at Rs 98-103 per share. The IPO GMP has been surging and shot up significantly in the first few hours after the IPO opened. However, readers must remember that the GMP is not an official estimate and just indicates the overall trend. The listing price could be very different from the GMP trend.
2. Urban Company IPO: Issue size
The IPO is a book-built issue of Rs 1,900 crore, which will close on September 12. The issue is a combination of 4.58 crore fresh shares worth Rs 472 crore and an offer for sale of 13.86 crore shares aggregating to Rs 1,428 crore.
| Issue Size | Rs 1900 crore |
| Opening Date | September 10 |
| Closing Date | September 12 |
| Price Band | Rs 98-103 |
| Allotment Date | September 15 |
| Listing Date | September 17 |
3. Urban Company IPO: Allotment and listing
The share allotment is expected to be finalised on September 15, and listing on BSE and NSE is likely to be on September 17, as per the tentative schedule.
4. Urban Company IPO: Lot size
A retail application is of 145 shares in a lot. The minimum amount of investment required is Rs 14,935. The lot size investment for a small NII is 14 lots of 2,030 shares, amounting to Rs 2 lakh and for a big NII, it is 67 lots of 9,715 shares, aggregating to Rs 10 lakh.
5. Urban Company IPO: BRLM and registrar
Kotak Mahindra Capital Co. Ltd. is the book-running lead manager for the IPO, and MUFG Intime India Pvt. Ltd. is the registrar of the issue.
6. Urban Company IPO: Key risks
The cash flow trend for Urban Company is a key risk, as listed by the company’s DRHP. From maintaining revenue flow to sustaining the quality of services, the company highlighted that it is important to ensure that the service quality and revenue addition pace are maintained. Any decline in cash flow could impact the business adversely.
7. Urban Company IPO: Business fundamentals
Urban Company is a technology-driven, full-stack online marketplace offering home and beauty services. The company’s platform enables consumers to book services such as cleaning, plumbing, electrical work, appliance repair, beauty treatments, and massage therapy, delivered by trained, background-verified professionals. The company has a presence across 51 cities across India, the United Arab Emirates, and Singapore, excluding cities served by the company’s Kingdom of Saudi Arabia joint venture, as of June 2025.
Urban Company IPO: What’s the expert advice?
What’s the expert advice on the Urban Company issue? Here are some top analyst views on the same –
Deven Choksey Research on Urban Company
Deven Choksey Research has a ‘Subscribe’ rating on Urban Company. According to them, “the initial issue is priced at 12.4x TTM EV/Sales, which appears higher compared to its listed peers in the food service category. Moreover, we have compared the company’s financial performance with other service companies (not directly comparable) and believe its issue to be fairly priced.”
They believe that the company is well-positioned to “capitalise on the growth driven by expanding consumer segments.”
Anand Rathi on Urban Company
According to Anand Rathi, the issue is a ‘Subscribe over the long-term.’ The company improves service quality through “in-house training, tools, and defined standards, while its technology platform ensures smooth fulfilment, customer acquisition, and professional empowerment,” they added. At the upper end of the price band, the company is valued at “P/E of 65.7x to its
FY25 earnings,” as per their estimates. They believe the IPO is fully priced in.