After unveiling a policy on start-ups in January, the government is planning to launch a campaign to promote India as an attractive investment destination for startups and has invited proposals from creative agencies.
The campaign will be launched across the print, electronic and social media both in the global and domestic markets.
According to a DIPP notice inviting qualification-cum-request proposals, the objective of the campaign is to “generate awareness about the investment opportunities and prospects of the country, startup action plan and to promote India as a preferred investment destination for new entrepreneurs with innovative business ideas”.
“DIPP proposes to appoint a creative agency for designing and production of the required creative and publicity material and to provide a creative vision and strategy for taking forward the campaign to make India a favoured investment destination for startups based on innovative business,” it said.
DIPP is planning to release its campaign, portraying the strengths of and opportunities in the Indian start-up ecosystem and highlighting the changes brought by the implementation of start-up action Plan.
In January, Prime Minister Narendra Modi had unveiled incentives for start-ups, including a tax holiday and inspector raj-free regime for three years, capital gains tax exemption and Rs 10,000 crore corpus to fund them. Recently, a self-certification scheme was also declared with regard to nine labour and environment laws.
The Budget 2016-17 has also announced a number of initiatives, including 100% tax exemption for three years and allocation of Rs 500 crore for SC/ST and women entrepreneurs.