Targeting the enterprise sector in India, Microsoft on Monday launched its new Lumia 950 and 950 XL smartphones priced at Rs43,699 and Rs49,399 respectively. The high-end smartphones are the first to run Windows 10 OS for mobile, which shares the same base code as the new Windows 10 OS.
Microsoft also launched its new ‘display dock’, priced at Rs5,999 (but free for the initial launch period). The display dock lets users plug these phones into large monitors, TVs for a full desktop experience.
“For us, productivity is not just about the individuals, but also about improving it for organisations. Currently there are 1.5 billion people using Windows platforms and our aim is to get all of them on the Windows 10 OS,” said Bhaskar Pramanik, Microsoft India chairman at the launch event.
Microsoft’s new Lumia phones comes with premium-quality specs like a 2K screen, 3GB RAM, 20 mp camera, but the Redmond-based giant had added new software features like Continuum, Universal apps, which makes these devices stand out. Universal apps promise a similar app experience across devices, be it mobile or PC and includes Microsoft’s Office 365 suite.
“Our target audience is the core-Microsoft Windows fan base and the enterprise sector. With the new Lumia smartphones, we’ve got security covered with features like Windows Hello which unlocks a phone using an ‘iris scan’ and is totally secure. Then there’s a Continuum, which brings PC-like experience on the Lumia phone to big-screens,” said Ajey Mehta, country general manager, Microsoft India.
