YouTube officially announces the roll out of ‘Pause ads’ feature, to bring ad-free contents on its platform. As reported by The Verge, this development was announced by Oluwa Falodun, who is the communications manager of YouTube.
According to sources, Oluwa Falodun, said that many advertisers have shown interest in this feature. So, looking at the rising number of interest, the video sharing platform has decided to roll out the feature globally.
Watch YouTube videos ad-free
The ‘pause ads’ feature was initially introduced in 2023 to just a limited number of advertisers. Later on the feature got adopted by a larger audience, making the company initiate a global roll out. But what is ‘pause ads,’ and how can it upgrade viewers’ experience? So, the feature ‘pause ads’ can help brands to understand their targeted user’s preference. This can help brands to engage with viewers during moments of inactivity. For example, while watching ads on smart TVs, where traditional ads might not be so effective.
In addition to this, YouTube claims that this new feature is aimed at providing a ‘less interruptive’ experience to you. For the last few years, YouTube has been on a constant effort to include ‘unskippable ads’. From branded QR codes to picture-in-picture ads, YouTube has done a lot of experiments in bringing new ad-formats. The ‘pause ads’ is the latest addition in these experiments. The company added further that ‘pause ads’ can contribute to monetise its platform, even in a brief pause white watching YouTube.
Other updates
As of now, the ‘pause ads,’ is available only for YouTube Premium users. In addition to this, the pricing for YouTube Premium in India includes an individual plan for Rs 149 per month and a family plan for Rs 299 per month. If you are a student then you can get the plan for Rs 89 per month. Also if you are a new user then you can get free plans for YouTube Premium. You can get these premium plans for either 3 months or 1 month.
There are also prepaid options such as an annual individual plan for Rs 1,490, a quarterly plan for Rs 459, and a monthly prepaid plan for Rs 159. Furthermore, “As we’ve seen both strong advertiser and strong viewer response, we’ve since widely rolled out Pause ads to all advertisers,” Falodun concluded.
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