Samsung is at it again. The South Korean tech giant was quick to catch on a big iOS 18 feature, announced at WWDC 2024, and poke potshots at Apple. iOS 18, the next major iteration of iOS, brings a bunch of new updates primarily around customisation. One of the new features gives iPhone users the ability to move and place app icons anywhere on the Home Screen. Until now, these icons had a default look that you couldn’t touch. Android on the other hand has had this feature for years which is what Samsung has highlighted through a post on X, the platform previously known as Twitter.
“Moving my icons wherever I want since 2010… isn’t that cool?,” Samsung Mobile US posted taking a dig at Apple’s new iOS 18 feature.
Another area where Samsung has a seemingly first-mover advantage is AI. The company announced Galaxy AI last year and introduced it with the Galaxy S24 series earlier this year. Moreover, it plans to bring it to 100 million devices by the end of this year. Apple meanwhile has just announced “Apple Intelligence” a comprehensive suit of generative AI features and confirmed that it will require specific hardware—iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later.
The reasoning is that Apple Intelligence works in tandem with advanced hardware—Apple A17 Pro, M1—for privacy reasons because Apple has designed the system in such a way that most tasks will be made possible on-device while as and when they will need to tap into the cloud, they will go through its Secure Enclave (Apple is using its M2 chip in these servers) to ensure users have complete control over their data. Apple says it can’t see or access it. Privacy in fact seems a cornerstone of Apple’s AI efforts. The whole setup—at least for now—seems impenetrable which makes it unique, over every other effort we’ve seen to date.
Samsung did not leave a chance to make a snarky comment about this as well. “Adding “Apple” doesn’t make it new or groundbreaking. Welcome to AI Apple,” it said in a separate post.
