In response to TikTok’s growing challenges in the US, Instagram is preparing to launch a new app called Edits, aimed at attracting creators and users displaced by the recent Supreme Court ruling. The Edits app, which Adam Mosseri, head, Instagram, described as “a full suite of creative tools,” is set to compete directly with TikTok’s video creation and sharing capabilities.
While the app will not be available for download until next month, it is currently available for pre-order on the Apple App Store. The Android version is also in development, though it is unclear whether it will launch simultaneously with the iOS version.”There’s a lot going on right now, but no matter what happens, it’s our job to provide the best possible tools for creators.” Mosseri said while announcing the platform via an Instagram reel. From what is understood, the app is designed to offer creators a seamless video editing experience on their phones, with all the necessary tools for video production in one place. According to the App Store description, Edits will be a free video editor aimed at helping users turn their ideas into polished videos.
Meta’s decision to introduce Edits comes at a pivotal moment for TikTok, which has faced legal obstacles in the US. After briefly going offline, TikTok resumed service under the approval of incoming President Donald Trump. However, other ByteDance-owned platforms like CapCut remain inaccessible. TikTok and its parent company ByteDance must still meet several legal requirements to maintain operations in the US. With uncertainty surrounding TikTok’s future, Instagram is apparently capitalising on the situation by expanding its offerings, including extending the maximum length for reels and introducing new features designed to attract users away from its rival. Recently, Instagram extended the time limit for Reels to three minutes, doubling the previous cap of 90 seconds This move reflects Meta’s strategic approach, which mirrors its response to changes at X (formerly Twitter). When Elon Musk’s changes caused an exodus from the platform, Meta launched Threads to capture the departing audience.