It is widely acknowledged that social media apps adversely affect children’s brain development and mental health, and recent internal documents from TikTok underscore this reality. As part of a two-year investigation by 14 state attorneys general, the intenal communications reveal that TikTok executives are aware of the dangers their app poses to teenagers. Despite this knowledge, the company appears to have prioritised user engagement over the well-being of its young audience.
The ongoing lawsuit accuses TikTok of intentionally designing its platform to be addictive, particularly for teenagers, thus violating state consumer protection laws. After Kentucky Public Radio inadvertently published excerpts of previously redacted material, approximately 30 pages of internal documents came to light, revealing TikTok’s awareness of the app’s negative impact on mental health.
TikTok’s own research reveal that users can become addicted after watching just 260 videos, often within 35 minutes of use. This rapid consumption is facilitated by the app’s algorithm, which delivers videos in quick succession. State investigators point out that this addictive behaviour can lead various kind of mental health issues, such as anxiety and diminished analytical skills.
In response to rising concerns, TikTok has introduced some parental controls and time-management features. However, internal documents suggest these measures were not genuinely intended to limit screen time but rather to enhance the company’s public image. A project manager within TikTok even noted that the primary goal was to increase daily active users and retention, rather than to genuinely address the excessive use of the app.
The documents also highlight TikTok’s awareness of the harmful effects of beauty filters on young users. While there were discussions about providing educational resources related to body image disorders, significant actions to implement these suggestions were lacking. This reflects a troubling trend where the platform’s features are designed to boost engagement, even at the potential cost of its users’ mental health.
As the lawsuit unfolds, TikTok faces intensified scrutiny over its content moderation practices. Internal assessments reveal that harmful content, such as videos promoting self-harm and eating disorders, often slips through moderation efforts, allowing such material to proliferate on the platform.
In defending its child safety record, TikTok’s spokesperson criticised media reports for allegedly misrepresenting the company’s commitment. With the legal landscape rapidly evolving and public concern mounting, TikTok’s future is now intertwined with its ability to confront these serious allegations and implement meaningful safeguards to protect its predominantly teenage user base.
