Food delivery platform, Swiggy, on Thursday announced its plans to launch a standalone mobile app for its quick commerce service, Instamart. This move closely follows the launch of its separate app, Snacc, for quick food delivery.
Until now, Swiggy’s unified app offered a variety of services, including food delivery, quick commerce (Instamart), rapid food delivery (Bolt), parcel delivery (Genie), dining reservations (Dineout), and event ticketing (Scenes). The new standalone apps are expected to cater to users seeking focused and streamlined experiences.
Sriharsha Majety, managing director and group CEO of Swiggy, said that Instamart would remain available on the main app, leveraging the synergies of a unified platform while expanding its user base through the standalone app.
“The standalone app will be an add-on, augmenting our reach by meeting consumers where they are and ensuring we continue delivering the best possible experience in the category,” Majety said.
Amitesh Jha, CEO of Swiggy Instamart, reassured users that the company’s subscription benefits, such as Swiggy One, One Lite, and One BLCK, would remain consistent across both the main and standalone apps.
Swiggy’s strategic pivot mirrors the approach of competitors like Zomato, which operates separate apps for quick commerce (Blinkit), rapid food delivery (Bistro), and ticketing (District). Similarly, Zepto recently launched a standalone app for its quick food delivery service, Zepto Café.
The launch of Snacc earlier this week in select parts of Bengaluru marked Swiggy’s first step into a diversified app ecosystem. Meanwhile, its popular Dineout platform, acquired in 2022, continues to operate independently.
Swiggy also highlighted Instamart’s growing footprint, which now spans 76 cities nationwide. Majety revealed that Instamart is poised to surpass the company’s core food delivery service in both penetration and scale.
“With strong reception in new cities and categories, Instamart is on track to achieve far greater user adoption, potentially exceeding 100 million users,” he said.
Swiggy’s multi-app strategy signals its commitment to refining user experiences while strengthening its position in the competitive quick commerce and food delivery markets.
