OnePlus has announced Project Starlight, a Rs 6,000 crore initiative to accelerate innovation in India over the next three years. The investment will focus on durable devices, enhanced customer service, and India-specific features, reinforcing the company’s commitment to its growing Indian user base.
Under Project Starlight, OnePlus aims to create devices that withstand the unique challenges of Indian conditions, including extreme heat and heavy usage. OnePlus has introduced the Green Line Worry-Free Solution, addressing concerns about AMOLED displays. By adding a protective layer, implementing rigorous hardware testing, and offering a lifetime warranty against green line issues, OnePlus is setting new industry standards for reliability.
OnePlus is also expanding its customer service network. In 2023, the company increased its service centers by 22 percent, with plans to grow by 50 percent by mid-2026. Online services like WhatsApp support, live chat, and hotline assistance are being enhanced, ensuring faster and more effective problem resolution.
Flagship retail stores will undergo upgrades to improve in-store experiences, while third-party stores will gain additional service capabilities under Project Starlight. These initiatives are designed to make OnePlus support more accessible and satisfying for Indian users.
OnePlus 13 to launch with multiple India-specific features
Project Starlight also emphasises features tailored for Indian consumers. The upcoming OnePlus 13, set for January 2025 launch, will be the first in India to deliver 5.5G connectivity, boosting speeds by 380 percent. It will also introduce a customised signal optimisation feature for Delhi Metro users, ensuring seamless connectivity in high-traffic areas.
Additionally, Steady Connect, a new Bluetooth feature, will extend connection ranges up to 360 metres. Gym-goers, for instance, can leave their phones in lockers while enjoying uninterrupted audio.
Last but not the least, OnePlus will debut the world’s first DisplayMate A++ panel on the OnePlus 13, improving legibility in direct sunlight while also being more resilient to the infamous green line issue.
OnePlus India CEO Robin Liu highlighted the company’s dedication to addressing the needs of Indian users:
The Project Starlight is a demonstration to our dedication to going beyond the surface to tackle the challenges faced by our users in their daily lives. From the intense heat and humidity to heavy usage, high screen on-time, and longer replacement cycles of OnePlus users, we recognise the need for our devices and services to serve our users reliably for years to come. India remains a top priority for us globally, and we continue to strive to earn the trust and affection of our Indian community.
