The iPhone 17 series was launched earlier this week, and now, it’s going up for pre-orders. Apple’s latest flagship smartphone series, which consists of the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, will be up for pre-orders starting today via Apple’s retail channel as well as third-party retailers. The new smartphones will go on sale from September 19.
Replacing the iPhone 16 series, the iPhone 17 range brings substantial changes to the mainstream models. A major design overhaul for the iPhone 17 Pro variants and the introduction of the iPhone Air spice up Apple’s offerings for the global markets. With faster processors and advanced cameras, Apple expects more consumers to consider an upgrade to the 2025 models.
iPhone 17 series pre-orders: Where and how to book
Customers can secure their new iPhone 17 series device through a variety of channels, including Apple’s official online store and its retail outlets. The new iPhones are also available for pre-order through major electronics retailers, such as Croma, Reliance Digital, and Vijay Sales, ensuring wide accessibility for consumers across the country. Additionally, Apple’s authorised resellers are also taking pre-bookings for these devices.
As far as the advanced booking amount is concerned, Croma is asking customers to pay as per the following tier:
– iPhone 17, iPhone Air: Rs 2,000
– AirPods Pro 3: Rs 2,000
– Apple Watch Series 11, Watch SE 3, Watch Ultra 3: Rs 2,000
– iPhone 17 Pro, iPhone 17 Pro Max: Rs 17,000
Apple and its retail partners are also offering incentives to attract early buyers, which include a cashback offer of up to Rs 5,000 on purchases made with specific bank credit cards. Additionally, no-interest EMI options are available. Apple is also offering a complimentary three-month subscription to Apple Music, Apple TV+, and Apple Arcade.
iPhone 17 series prices at a glance
iPhone 17: Starts from Rs 82,900
iPhone Air: Starts from Rs 1,19,900
iPhone 17 Pro: Starts from Rs 1,34,900
iPhone 17 Pro Max: Starts from Rs 1,49,900
iPhone 17 series features at a glance
The standard iPhone 17 features a 6.3-inch 120Hz ProMotion OLED display, while the iPhone Air sports a larger 6.7-inch screen of the same spec. The iPhone 17 gets the A19 chip with a 48MP dual camera system whereas the iPhone Air gets an A19 Pro chip with a single 48MP rear camera system. The front camera is a standard 18MP sensor. Apple is offering 256GB of storage as standard on all variants.
For those seeking premium features, the iPhone 17 Pro and Pro Max variants the new A19 Pro chip and a 120Hz OLED display. The Pro models enhance the camera system with a triple-lens setup, including a 48MP main sensor, a 48MP ultrawide, and a 48MP telephoto lens with 8x lossless zoom. The iPhone 17 Pro and Pro Max also promise an all-day battery life and an IP68 rating for water and dust resistance, making them durable and powerful choices for the most demanding users. Featuring new aluminium unibody designs, they come in bold colour choices like orange, dark blue and silver.
