Anticipation is building for Apple’s next-generation smartphones, well before their anticipated unveiling. Expected to be introduced in early September 2025, the iPhone 17 series will reportedly include four unique models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Although attention is largely centered on the official launch, numerous leaks have already surfaced online, revealing important information about the design, camera setup, battery specifications, and display technology.
Counterpoint Research has lowered its global smartphone shippment growth projection for 2025 to 1.9% year-on-year, down from the earlier estimate of 4.2%. The revision is primarily due to ongoing uncertainty surrounding U.S. tariffs. While the report does not specifically reference the iPhone 17 series, it suggests that upcoming iPhone models could be among the most affected, potentially leading Apple to reconsider its pricing strategy for future releases.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max launch date:
For the past several years, Apple has reliably introduced its latest iPhones in early September, and the upcoming iPhone 17 series is expected to follow this pattern. However, the iPhone 17E might be an exception, with a possible release in early 2026, as suggested by analyst Ming-Chi Kuo and The Information.
The iPhone 17 range could be the final lineup to adhere to the traditional fall launch schedule. Starting with the iPhone 18, reports indicate Apple may adopt a staggered release approach—launching budget-friendly models in the first half of the year, while reserving premium Pro variants for the latter half.
-
At WWDC 2025, Apple may tease iPhone 17, showcase iOS 26 today: When and where to watch keynote
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max price:
Apple’s upcoming iPhone 17 lineup is expected to come with higher price tags. The base iPhone 17 may start at Rs 89,900 in India, $899 in the U.S., and AED 3,799 in Dubai. The top-end iPhone 17 Pro Max could cross $2,300 in some global markets due to import duties and regional taxes. According to The Wall Street Journal, Apple attributes the price increase to major design upgrades—most notably the ultra-slim iPhone 17 Air—rather than geopolitical tensions or customs fees.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max camera:
Apple is said to be working on an upgraded 24MP front-facing camera equipped with a six-element lens for improved image quality. On the other hand, the iPhone 17 Pro Max could see a major enhancement with a new 48MP telephoto lens, replacing the current 12MP version. The base iPhone 17 model is expected to continue using its existing Wide and Ultra Wide sensors, while the newly added iPhone 17 Air is rumored to feature a single 48MP rear camera.
-
iPhone 17 Pro launch: Check prices in India, the USA, Dubai along with camera, design, launch date and more
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max design:
Design-wise, the standard iPhone 17 may closely resemble its predecessor, the iPhone 16, retaining features like the USB-C port and the Action Button. However, the Pro variants are expected to adopt a sleeker look, possibly featuring a redesigned rectangular camera housing that spans the back and smoother contours for a more refined feel. Additionally, rumors suggest the introduction of a new iPhone 17 Air model, which could replace the Plus version. This variant is tipped to be among the thinnest iPhones ever, reportedly 2mm slimmer than the iPhone 16 Pro.
