A brand new iPhone is always a phenomenon. Hence, when Apple announced the iPhone 17 series 10 days ago, it was obvious that there would be a lot of people with deeper pockets showing off their new purchases on September 19. And sure enough, September 19 has been full of stories on people going to extreme lengths to get their own iPhone 17. People engaged in a brawl outside the Apple BKC store in Mumbai is the highlight of the day, but you may see snippets of people buying four of these phones at a time, just because the new iPhones are orange! Even the CEO of Zepto chimed in on the hypewagon.
In a lighthearted and rather flaunting post, Zepto’s Co-founder and CEO Aadit Palicha shared a photo showing off his brand new iPhone 17 on the desk. Unlike many consumers who had to resort to a lot of physical difficulties, Palicha got his new iPhone 17 from Zepto – his e-commerce platform Zepto! All while being at the comfort of his office chair and sipping an Iced Americano coffee, which was delivered alongside his brand new iPhone!
Even Apple doesn’t hand you a cup of coffee when you buy a brand new iPhone from them!
Zepto CEO buys iPhone 17 from Zepto
In his post, Palicha shares a photo of his black iPhone 17 sitting in the packaging box, accompanied by an Iced Americano coffee ordered from Zepto Cafe. The obvious caption followed, “Bought an iPhone 17 and an iced americano on Zepto today. I love my job :).”
For those who are out of touch with the news, instant e-commerce delivery apps like Zepto, Blinkit, and Big Basket are now delivering brand new iPhone 17 models to customers. While the general consensus is that these platforms are delivering the new iPhones within 10 minutes, none of the platforms are stating it out loud. There’s a possibility that the availability of the iPhone 17 models depends on your location and the availability of the product at the nearest warehouse.
That said, regardless of whether they deliver a flashy new iPhone 17 in 10 minutes or 30 minutes, these instant e-commerce platforms are taking the competition to the legacy ones like Amazon and Flipkart, which still take days to deliver the brand new iPhones. However, the legacy brands bring tempting financial offers to pull customers and back it up with better availability across all PIN codes – something which Zepto or Blinkit can’t do at the moment.
iPhone 17: Is it worth buying at full price on Zepto?
The Apple iPhone 17 brings substantial upgrades to the core iPhone experience this year, focusing on a 120Hz refresh rate OLED display, a dual 48MP rear camera system, a larger capacity battery, a faster A19 chipset and newer colourways. At Rs 82,990, the iPhone 17 positions itself as a premium purchase and unless your wallet allows, it surely seems worth getting one.
