Apple’s MacBook is experiencing a massive surge in popularity across India, dominating Google search queries and displacing Windows-based competitors in the premium computing segment. Based on our recent search analysis, the term MacBook and related queries have seen a significant spike in interest, driven primarily by the official availability of the new 14-inch MacBook Pro, which is the first device to be powered by the latest M5 chip.
The increase in search highlights a trend in India’s technology market, where consumers are increasingly looking for premium high-performance devices. This renewed focus comes just as Apple’s newest professional notebook hits shelves, confirming that product launches directly translate into immediate, heightened consumer inquiry.
Why is the MacBook trending on Google?
The M5 chip itself is a major reason for the search frenzy. Apple says that the M5 chip takes a significant leap forward, particularly in the realm of artificial intelligence. Reports highlight the chip’s capability to deliver up to 3.5x faster AI performance and improved graphics, features that appeal directly to India’s ecosystem of developers, creative professionals, and students involved in AI and machine learning projects.
Other than ‘Macbook’, other key trending queries include “MacBook Pro M5 price in India,” “MacBook Air M4 vs M5,” and “best MacBook for students,” suggesting a robust mix of professional and casual user interest.
The M5-powered 14-inch MacBook Pro, with a starting price of Rs 1,69,900, is positioning itself as the ideal workstation for the AI era, giving rise to intense interest among prospective buyers.
MacBook Air also maintains interest
While the new Pro model captures the spotlight, the search data indicates that people are still interested in the MacBook Air models, particularly the M4 chip variants. Queries related to the MacBook Air series remain consistently high, suggesting that these models continue to drive sales volume by appealing to a broader consumer base, primarily owing to a lower price. Additionally the Air continues to offer an ideal balance of portability, performance, and a more accessible price point compared to the Pro lineup.
More M5 variants expected next year
With the MacBook Pro getting the M5 chipset, Apple is now expected to reveal more powerful versions of the 14-inch and 16-inch variants with the M5 Pro and M5 Max chipsets – both of which are expected to offer a higher leap in terms of performance.
