Black+Decker has broadened its television range in India with the introduction of the Supreme Series, developed in partnership with global licensing collaborator Indkal Technologies. The new lineup targets consumers looking for a mix of high-end display quality, immersive audio, and advanced smart TV capabilities. The Supreme Series TVs feature QLED 4K Ultra HD panels capable of reproducing over a billion colours, complemented by HDR10 and Dolby Vision for enhanced contrast and finer details. Motion clarity is improved through MEMC technology, while AI upscaling and micro dimming adjust visuals based on lighting conditions. The series offers 43-inch, 50-inch, and 55-inch screen options, all with sleek bezels and a premium design aesthetic.
On the audio front, the TVs are equipped with 80W box speakers and Dolby Atmos support, aiming to deliver a theater-like experience at home. Powered by Google TV on Android 14, users can easily access popular streaming platforms like Netflix, Prime Video, Disney+ Hotstar, and YouTube. Google Assistant voice control is built in, and content can be mirrored from smartphones. Additional features include AI-driven picture optimization, dual-band Wi-Fi, Bluetooth 5.2, and Google Meet integration for video calls.
Under the hood, performance comes from a DynamIQ dual AI processor coupled with an IMG BXE GPU, along with 2GB RAM and 16GB storage. Connectivity options include HDMI 2.1 with eARC, USB 3.0, and USB 2.0, making the TVs suitable for gaming and media playback.
Pricing and Availability
The Supreme Series smart TVs will soon hit major offline and online retail outlets across India. For further details, customers can visit largeappliancesblackanddecker.in.
TV Market Insights
In 2024, Samsung held a 16.1% share of India’s TV market, a significant increase from 12.8% the previous year, according to IDC. Despite higher pricing compared to many Chinese brands, Samsung continues to perform strongly, highlighting the demand for premium TVs in India.