Bharti Airtel is set to enhance its entertainment offerings for customers in India with an exclusive partnership with Cupertino giant Apple. The collaboration will bring Apple TV+ and Apple Music content to Airtel’s premium Wi-Fi and postpaid plans at no extra cost.
Airtel Xstream customers can now explore top Hollywood movies, award-winning shows, and a vast selection of content on Apple TV+ as part of their premium Airtel WiFi and postpaid subscriptions, the duo announced in a joint press release. Additionally, Airtel users will gain access to Apple Music, while Wynk Premium users will receive special offers for Apple Music subscriptions.
What Airtel, Apple said
Amit Tripathi, Chief Marketing Officer and EVP of Customer Experience at Bharti Airtel, expressed excitement about the partnership, stating, “Apple and Airtel are natural partners who strive to bring excellence to customer experience. We share the common vision of serving the entertainment needs of Indian users. This partnership with Apple will provide immense value to our customers as they will now have access to the best content and entertainment globally.”
Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats, also commented on the partnership, saying, “We are thrilled that Airtel customers in India will soon be able to enjoy all of the incredible content on Apple TV+ and Apple Music. With our ever-growing catalog of world-class films, television shows, and music, there will be something for everyone.”
Apple-Airtel partnership details
As large-screen video content consumption continues to grow rapidly in India, the demand for high-quality content is rising, Apple and Airtel said. Apple TV+ offers a rich selection of premium drama, comedy series, feature films, documentaries, and kids’ entertainment. Since its launch, Apple TV+ has become one of the fastest-growing streaming services, gaining recognition for its original content. With Apple TV+ now bundled with Airtel Xstream Fiber plans, customers will enjoy an even more diverse content library.
In addition to video content, Airtel will enhance the music experience for its users through exclusive offers on Apple Music. The platform offers a vast global collection of music, curated playlists, artist interviews, and more. Wynk Premium users will soon roll into Apple Music with special offers, enjoying features like lossless audio, Spatial Audio, and Apple Music Sing.
These exclusive Apple TV+ and Apple Music offers will be available to Airtel customers in India later this year.
