Ever wondered why it’s always 9:41 AM and not any other time showing on Apple’s devices, during launch events. Is it just some kind of superstitious belief or advertising strategy? Here’s what some experts have to say about it.
Scott Forsall, ex-senior vice president of iOS software at Apple and also an important contributor to the original iPhone and iPad has decoded the mysterious time setup. Forsall has given a detailed explanation about Apple’s 9:41 AM time display.
Decoding ‘9:41 AM’ time frame
Each Apple product from iPhone to MacBook, displays a mysterious ‘9:41 AM’ time zone during their launch. But why is the exact time frame displayed across different time zones? It might seem a minor thing but Forsall explains how it has its own significance. He said that during keynote presentations, Apple always targets their product reveal to occur around 40 minutes into the presentation. So, in order to align the time on the device screens with the actual event, Apple set the time to 9:42 AM, providing a slight buffer to ensure accuracy.
However, the tradition of displaying 9:41 AM can be associated with Steve Jobs’ practices. As explained by Forsall, during rehearsals for the iPhone’s launch, Steve Jobs, ex-CEO of Apple, would introduce the device at 9:41 AM. This tradition then kept on going and each and every Apple device’s images were set to this time.
Furthermore, Forstall noted, “Our estimates were quite accurate, so for the iPad, we adjusted to 41 minutes into the presentation. And thus, the time became a subtle yet consistent part of our product unveilings.”
Other highlights
During the much awaited Apple’s ‘Its Glowtime,’ the company came up with a bunch of updates. From launching the iPhone 16 series to coming up with new AirPods features, it made both software and hardware updates.
This year Apple launched its much awaited iPhone 16 series. We also got to see the launch of the AirPods 4 series. With spatial audio and open-er design, the AirPods 4 marked a major update in the company’s wireless earbuds series. The AirPods series introduced two models. These include the AirPods 4 ANC, which features active noise canceling features. Another is the classic AirPods 4 with Apple’s high-end audio quality, latest design and comfortable fit, among others.
In addition to this the AirPods 4 also has the power packed H2 chip. The company further claimed that with these features AirPods 4 series can be a game changer in its audio devices categories.
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