Adobe is bringing more AI into its powerful suite of applications. At its annual MAX creativity conference, Adobe unveiled a range of updates powered by artificial intelligence. The company is integrating its own Firefly generative AI with top models from industry rivals. The announcements, consisting of Photoshop, Premiere Pro, and the Firefly platform, focus on new agentic AI assistants and a major upgrade to its core imaging model.
The most crucial announcement is the introduction of AI Assistants across flagship applications like Photoshop, Adobe Express, and Firefly. These conversational agents, powered by agentic AI, allow users to bypass complex menus by simply describing the edits they want in natural language. No more tinkering with menus and adjustment bars.
For instance, a user can instruct the assistant in Photoshop to “make the background look like a watercolor painting” or “change the sky to sunset colors and harmonise the lighting.” This shall help users offload repetitive tasks to AI.
New Firefly Image model from AI
Adobe also introduced the Firefly Image Model 5, which focuses heavily on advanced layered editing. The new model is designed to generate photorealistic imagery at a native 4MP resolution and treats every element — from a subject to background objects — as a separate layer. For editors, this feature allows for granular, prompt-based adjustments to individual assets within a single generated image.
Nano Banana for generative fill in Photoshop now
Adobe is opening its Generative Fill feature in Photoshop to third-party AI, integrating models from partners like Google (Nano Banana) and Black Forest Labs. This provides creators with immediate access to a variety of aesthetic styles and capabilities, all within the familiar Adobe interface. Furthermore, the company debuted Firefly Custom Models (Private Beta), allowing individual users to train a unique Firefly model on their personal work for visual consistency.
AI to generate sound, speech
The expansion of Firefly extends deeply into video and audio production. Generate Soundtrack creates studio-quality, fully licensed music tracks that automatically sync to the length of a video clip, while Generate Speech is a powerful text-to-speech tool for lifelike, multilingual voiceovers. For professional video editors, Premiere Pro receives the AI Object Mask feature, which simplifies the process of isolating people or objects in video footage for colour grading or special effects.
