MyMuse, a sexual wellness brand, on Wednesday launched ‘Desire: Boost Gummies’ in collaboration with nutraceuticals company, ‘Setu’. The launch of Desire: Boost Gummies marks MyMuse’s foray into the sexual health industry, thereby rapidly expanding its existing portfolio of products that include massagers, lubricants, intimacy games, and other intimate essentials.
Customer surveys by MyMuse showed that up to 70% of men and women have experienced lowered desire and libido at some point over the last year. This can have major consequences on people’s physical and mental health, leading to things like reduced relationship satisfaction, body image issues, and increased stress and loneliness. MyMuse and Setu decided to join hands to combat this issue head-on, with an approach that combines science with pleasure.
“Desire: Boost Gummies by Setu x MyMuse have been formulated for daily use by both men and women. The key differentiating factor versus other products in the market are its high-quality, clinically-backed and plant-derived ingredients, including Shatavari Extract, L-Arginine, Korean Ginseng, and L-Citrulline. The gummies are a convenient and a delicious way to boost libido and sexual function, pulling physiological levers like uplifting your mood, energy, vitality, and blood flow, all of which support sexual function. This holistic formulation offers people a way to enhance their quality of life and sexual well-being, safely and sustainably,” the company said in a statement.
Another key benefit is that they are caffeine-free, GMO-free, and don’t have any side effects, it added.
“Over the past two years of listening to our customers, we understand that pleasure isn’t always simple. Our lives have only gotten more busy and stressful, and this anxiety and fatigue sometimes leads to couples having differing sex drives. This can cause distress, issues within relationships, and can affect one’s self-esteem and overall happiness. As a brand dedicated to improving people’s pleasure and wellbeing, we had to do something to improve this, if not completely solve it,” Sahil Gupta, Co-founder MyMuse said in a statement.
Gupta also stated that they couldn’t have asked for a better partner to collaborate with for our first sexual health venture.
“For this, we needed to work with a partner that shares our values on making products that are backed by data, through research and high quality materials. This is why we collaborated with Setu, as they have a strong standing in the industry, customer trust and a reputation for creating innovative nutritional formulations that are effective and safe. And we couldn’t have asked for a better partner to collaborate with for our first sexual health venture,” he added.
