Virat Kohli, the cricket maestro celebrated for his on-field brilliance, is equally revered for his astute business ventures. Beyond the cricket pitch, the 35-year-old has strategically invested in various start-ups, propelling his net worth to a staggering Rs 1000 crore.
Let’s take a closer look at the seven ventures where Kohli has deployed his financial acumen.
Rage Coffee
Virat Kohli, adding a new dimension to his portfolio, invested undisclosed capital in Rage Coffee, a Delhi-based FMCG brand launched in 2018. Boasting over 2500 stores nationwide, Rage Coffee competes fiercely with industry giants like Starbucks and Nescafe, elevating Kohli’s investment game.
Blue Tribe
In a CNBC TV18 revelation, Kohli and his spouse, Anushka Sharma, backed Blue Tribe, an Indian plant-based meat startup. This strategic investment followed closely on the heels of their involvement with Rage Coffee, showcasing the power couple’s commitment to sustainable and innovative ventures.
Chisel Fitness
Teaming up with Chisel Fitness and CSE in 2015, Virat Kohli embarked on a fitness journey, establishing gyms and fitness centers nationwide. With a reported investment of nearly Rs 90 crore, Kohli’s foray into the fitness industry aligns with his dedication to holistic well-being.
Hyperice
In 2021, Kohli secured a spot among global superstars by becoming an investor and brand ambassador for Hyperice, a renowned wellness brand. The collaboration, detailed by the Times of India, marked Kohli’s entry into the league of athletes endorsing cutting-edge wellness solutions.
Digital Insurance
In a strategic move in 2020, Kohli and Anushka Sharma invested Rs. 2.2 crore in Digital Insurance, a start-up owned by Canadian billionaire Prem Watsa. With an impressive fundraising of $84 million in three years, the start-up reached a valuation of $870 million, underlining Kohli’s foresight in the evolving digital landscape.
Galactus Funware Technology Pvt Ltd
In 2019, Kohli embraced the gaming industry, investing in Bengaluru-based start-up Galactus Funware Technology Pvt Ltd. The ten-year agreement with Mobile Premier League (MPL) positioned Kohli as the official kit sponsor and merchandise partner for the Indian Cricket team in 2020, adding a strategic sporting dimension to his investments.
Universal Sportsbiz Pvt Ltd
With an eye on fashion, Virat Kohli ventured into Universal Sportsbiz Pvt Ltd, a startup backed by cricket legend Sachin Tendulkar. In 2020, Kohli injected Rs 19.3 crore into the fashion enterprise, diversifying his investment portfolio into the dynamic world of sports-inspired fashion.
