Fashion and feminism may seem like two separate realms, but their intersection has yielded remarkable changes in societal norms and empowered individuals throughout history. Fashion is the best way to express who you are and should never be orchestrated by societal norms or trends. Over these years, it has become very instrumental in laying the foundation of any discourse especially when it comes to women. From the suffragette movement to contemporary expressions of gender-fluid fashion, there is this profound connection between fashion and feminism, which highlights pivotal moments that have shaped our perception of style and gender equality.
Clothing and fashion have become a fuel that powers the fight against injustice. One of the earliest instances where fashion became a symbol of feminism was during the suffragette movement in the late 19th and early 20th centuries. Suffragettes, advocating for women’s right to vote, used their clothing choices strategically to convey their message. Wearing purple, white, and green sashes, suffragettes showcased their unity and allegiance to the cause. These colours eventually became synonymous with women’s suffrage.
Fashion has now become our respite. We are donning our activewear and taping into the spirit of revolution. The rise of athleisure fashion and its role in empowering women to embrace comfort has shown fashion lovers that comfort can be attained without compromising style. Learn how you can rock those leggings and sneakers while smashing the patriarchy in the process.

In the mid-19th century, feminist activists like Amelia Bloomer challenged traditional gender norms through their fashion choices. Bloomer promoted the adoption of loose, wide-legged pants known as “bloomers” as an alternative to restrictive women’s fashion. This attire aimed to provide women with greater freedom of movement, enabling them to engage in physical activities and challenge societal expectations regarding femininity.
Fast forward to the 20th century, the emergence of the pantsuit represented a significant milestone in the quest for gender equality in fashion. In the 1960s and 1970s, feminists such as Gloria Steinem and Katharine Hepburn embraced pantsuits as a symbol of female empowerment and liberation. By adopting traditionally masculine attire, women reclaimed their agency and challenged the idea that femininity was synonymous with dresses and skirts.
Punk fashion in the 1970s and 1980s served as a platform for feminist expression and rebellion against societal constraints. Icons like Vivienne Westwood created punk-inspired designs that challenged traditional beauty standards and embraced androgyny. The punk movement allowed women to explore alternative aesthetics and reject conventional notions of femininity, encouraging self-expression beyond gender norms.
Body Positivity and Diversity on the Runway:
In recent years, the fashion industry has witnessed a paradigm shift towards inclusivity and body positivity, largely influenced by the feminist movement. Designers such as Christian Siriano and Chromat have championed diversity on the runway, featuring models of different sizes, races, and gender identities. By showcasing a broader range of body types and identities, fashion has become a catalyst for promoting inclusivity and challenging unrealistic beauty standards.
The intertwining of fashion and feminism throughout history has played a crucial role in shaping societal perceptions and challenging gender norms. From suffragettes using colour symbolism to punk fashion’s rebellion against traditional beauty standards, each era has witnessed fashion as a tool for empowerment and self-expression.
Saving the planet while being fashionable? Absolutely! Ecofeminism is one such realm where fashion can do wonders. Through the world of sustainable materials, conscious consumption, and the importance of supporting ethical brands fashion industry has the potential to become a driving force for eco-feminism. Join the movement and become an eco-friendly fashion warrior!
Congratulations, fearless fashionistas! You’ve completed the ultimate Gen Z guide to fashion and feminism. By embracing your fashion superpowers, challenging norms, and advocating for equality, you’re shaping a better world for future generations. Remember, your style is an expression of your values, so go forth and conquer the fashion world with your unique blend of confidence, creativity, and compassion. Keep slaying, superheroes!
As we move forward, it is essential to recognize and celebrate the achievements of the past while continuing to push for inclusivity, diversity, and equality in the world of fashion. By embracing fashion as a means of self-expression and advocating for change, we can create a future where style and feminism go hand in hand.
