Since childhood, watching a film has been a family thing. I remember going to the single-screen theatres with my parents and sister – that used to be our source of entertainment. However, with multiplexes and two years of Covid, this changed. However, for Tiger 3, since I was in Lucknow (my hometown) for Diwali, I decided to book two shows – at a PVR and then a single-screen movie hall. Let me say that it was nostalgic but things have changed tremendously over the years.
What I realised was that despite being one of the biggest blockbusters of 2023 and having solid advance bookings, Tiger 3 did not see a footfall that was expected. The movie halls were mostly empty. It seemed as if the tactic of releasing a big-ticket film starring superstar Salman Khan along with Shah Rukh Khan and Hrithik Roshan on Diwali backfired. Having said that this is a long weekend, and it’s going to be better at the box office.
To discuss the same, we got in touch with Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited. He gave us a better perspective on things. He said, “Tiger-3, releasing on Diwali has received a stupendous response. We have received 6 lacs advance ticket sales for the first weekend (Sunday – Thursday) with over 3 lacs on the first day itself.”
He added, “This is due to the massive fan following of Salman Khan, dubbed versions in Tamil and Telugu. That’s not all, the movie is released in immersive and experiential formats such as 4DX, MX4D, and ICE, and the large-screen formats such as IMAX, PXL, and BIGPIX which will bring alive the larger-than-life effect of the action-thriller.”
While explaining why people have pre-booked tickets for Tiger 3, Sanjeev Kumar said, “Cinema has its niche audience and they come to watch movies that resonate with them and Tiger 3 is a movie that would appeal to all sections of consumers. Tiger 3 which is a sequel to Tiger Zinda Hai which crossed Rs 330 Crores has all that it takes to cross the magical figure of Rs 500 crores considering the trend that we are seeing of Hindi movies setting new benchmarks. Marvel franchise films have always done well in India due to their unique fan base which they have built in our country over the years and they will come out in big numbers to watch their favourite heroes on the big screen. Every movie genre has its own set of audiences which does not affect the other, although in this case, movie lovers would be willing to watch both the movies adjusting their schedule.”
Tiger 3 plot:
A RAW agent informs Avinash Singh Rathore, a.k.a Tiger (Salman Khan) that former ISI agent Aatish Rehman (Emraan Hashmi) is up to something. But Aatish Rehman is two steps ahead of Tiger, and he comes up with a solid plan to stop Tiger. What did Tiger do then? What is it that Aatish Rehman is trying to achieve? How did Zoya (Katrina Kaif) assist Tiger in this mission? This is what the film is about.
Tiger 3 revolves around the India–Pakistan relationship and the underground spy war. Tiger is on a mission to heal ties and prevent a military coup and the assassination of the Pakistani prime minister. He fights Pakistani agent Aatish (Emraan Hashmi), who wants to take over the country and end all hopes of peace with its neighbouring country.
Directed by Maneesh Sharma and produced by Aditya Chopra under Yash Raj Films, Tiger 3 stars Salman Khan, Katrina Kaif, and Emraan Hashmi. It is a sequel to Tiger Zinda Hai and is the fifth installment in the YRF Spy Universe.
