Kuldip Singh Dhingra and Gurbachan Singh Dhingra, the visionary brothers behind Berger Paints, have orchestrated a remarkable transformation, elevating the company from a failed venture into one of India’s leading paint giants. By 2023, Berger Paints had achieved an impressive revenue of Rs 10,619 crore, positioning itself as the second-largest paint company in India, trailing only behind Asian Paints.
The company’s footprint extends beyond Indian borders, with operations in countries including Russia, Poland, Nepal, and Bangladesh.
A Legacy in the Paint Industry
The Dhingra family’s association with the paint industry dates back to 1898. After completing their education at Delhi University, Kuldip and Gurbachan Singh Dhingra took the reins of their family’s paint business, expanding its horizons. They set up new stores in Amritsar, which, by the 1970s, were generating annual revenues of around Rs 10 lakh. Their international ventures in the 1980s saw them become the largest exporters of paint to the Soviet Union, with an annual turnover of Rs 300 crore.
Turning Around Berger Paints
A pivotal moment in the Dhingra brothers’ journey occurred in the 1990s when they acquired Berger Paints from Vijay Mallya, a notable British paint company. Their innovative marketing strategies and dedication to quality and affordability reinvigorated the brand. This approach not only restored the company’s standing but also fostered strong brand loyalty both within India and internationally.
Current Success and Future Outlook
Today, Berger Paints stands as a testament to the Dhingra brothers’ business acumen and relentless drive. Kuldip Singh Dhingra serves as Chairman, while Gurbachan Singh Dhingra holds the position of Vice Chairman. According to Forbes, the combined net worth of the Dhingra brothers is a staggering $8.2 billion, equivalent to approximately Rs 68,467 crore.
The next generation is already stepping up to continue the family legacy. Kuldip Singh Dhingra’s daughter, Rishma Kaur, and Gurbachan Singh Dhingra’s son, Kanwardip Singh Dhingra, both serve as Executive Directors at Berger Paints, headquartered in Kolkata. Under their leadership, the company is set to advance further in the global market, continuing the Dhingra family’s tradition of excellence and innovation.