Essential menswear as a segment has rarely been paid much heed to, marred with scarce innovation and pricing disparity. It, however, changed nearly 5 years ago with the inception of DaMENSCH – an essential wear brand founded in 2018 by two young and spirited entrepreneurs, Anurag Saboo and Gaurav Pushkar.
Early life and family background
Anurag Saboo’s mom is the inspiration that helped him take the entrepreneurial plunge. He saw her train women to set up small businesses. While growing up she was his role model and he was always excited about starting his own business. Anurag Saboo read voraciously about books on start-ups, watched Shark Tank, and helped budding entrepreneurs.
What is DaMENSCH?
DaMENSCH is India’s fastest-growing D2C essential menswear brand launched in 2018. It’s the fastest D2C innerwear-first brand to touch the Rs 100 crore mark. The brand brings slow and sustainable fashion in the form of products that can be used multiple times, in multiple ways. The company has introduced a line of diverse product portfolios that includes innerwear, loungewear, topwear, and bottomwear.
Entrepreneurial Journey
After passing out of IIT Delhi, Anurag Saboo joined Snapdeal and understood the workings of e-commerce right in the middle of it. He later joined the founding team of Nykaa and led it to unicorn status for 4 years. In 2018, Anurag Saboo co-founded DaMENSCH with Gaurav Pushkar with an aim to redefine essential wear in India, a sector that was often ignored. By bringing innovation in the apparel sector, together, they led the brand expansion charter across different channels and geographies.
Educational background
After completing his schooling, Anurag Saboo decided to pursue engineering and completed B Tech from IIT Delhi.
Net worth of the company
Last year, the company clocked Rs 60 crore in turnover, and the brand is on track to clock Rs 150 Crore in the current financial year. The company’s YoY growth rate is approximately 120%.
