The episode of Shark Tank India 4 saw an exciting and inspiring pitch by Mayur Gediya, the founder of a Surat-based clothing business that offers custom-made semi-stitched lehengas. Mayur’s innovative approach and social media prowess captivated the sharks, including Kunal Bahl, who was quick to recognize his entrepreneurial spirit.

During his pitch, Mayur introduced the sharks to his one-of-a-kind lehengas, designed for convenience and style. He made the session interactive by asking the sharks to guess the price of a displayed lehenga, with Kunal winning the bet and choosing to gift the lehenga to Vineeta. Mayur further explained the uniqueness of his products, his curation, and his business’s focus on semi-stitched outfits, leading him to request Rs 1 crore for 2% equity, based on a valuation of Rs 50 crores.

As the pitch progressed, Mayur’s impressive social media presence became a key point of discussion. With 2.2 million followers on YouTube and 800k on Instagram, his reach is substantial. The sharks were especially stunned when Mayur shared that one of his reels had crossed a staggering 47 million views. The content that captivated the audience was a behind-the-scenes look at how his lehengas were stitched, sparking an immense interest in his business.

Kunal, known for his frank and insightful comments, expressed admiration for Mayur’s journey. He noted that Mayur’s entrepreneurial journey defies the traditional image of IIT or IIM graduates as startup founders. “You are completely different from that and that is great. A founder like you inspires the youth. You don’t need any framework that is taught in these business schools. You built this with logic,” Kunal said, acknowledging Mayur’s innovative approach.

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In a move that highlighted his appreciation, Kunal matched Ritesh’s deal, while Aman chose to back out. Kunal’s admiration for Mayur’s social media skills and unique entrepreneurial path didn’t end on the show. He took to LinkedIn to praise Mayur, stating, “It was an absolute privilege to meet Mayur Gediya, the amazing founder of BL Fabric. His journey is a powerful reminder that startup founders don’t need to fit into a set mould. Founders like him are redefining entrepreneurship and inspiring an entire generation of dreamers to think big and build bigger.”