Mumbai based premium frozen yogurt brand– Yogurtbay launched its first store in Pune. Located in the heart of the City at Koregaon Park, this is the brand’s sixth store in the country. Over the last three years, Yogurtbay has evolved into a lifestyle choice for many especially with their eggless gourmet style frozen yogurt and smoothies.
Commenting on the occasion, Robin Chatterjee, founder said, “We are happy to launch our store in Pune. This store is really special since it marks our debut in this beautiful city. Over the last three years, we’ve received a good response from our stores in Mumbai, Kochi and Bhopal. Moving forward, we will soon be launching stores in Thane and Churchgate in Mumbai, and are also looking to enter the Delhi and Hyderabad markets with company owned stores.”
At Yogurtbay, there are flavours available for different palates including Chocolate hazelnut, Red velvet cheesecake, Tiramisu, Salted caramel, French Vanilla and the house special Blueberry cheesecake. There are also flavoured cones made from a recipe formulated in-house by their dessert partner Sugar Overdose and are egg less and completely handmade. Three recently launched flavors include Swiss Chocolate, Strawberry and Red Velvet. Each cone is flavoured and coated with toppings both on the outside and inside to give the customer the ultimate waffle experience. The Chocolate cones are decadently flavored with rich cocoa powder and the red velvet is made from a buttermilk batter that has hints of cocoa.
Yogurtbay aims to grow the business to 20 company owned stores in the next 12 to 18 months and to 15 franchise stores in the same period.