Archana Sharma – New Delhi
ONYX Hospitality Group, a Thailand-based hospitality asset management company, is looking at expanding its portfolio with a strategic plan to manage 81 hotels, resorts and serviced apartments by 2018. Elaborating on the same, Debrah Pascoe, senior VP, sales and marketing, ONYX Hospitality Group, stated, “At present, we have 14 properties in the pipeline across Asia-pacific. ONYX Hospitality Group owns brands like Amari, Ozo, Shama, and Saffron and we manage the Mosaic Collection with nine properties under it.”
Elaborating on their portfolio, Pascoe stated, “Ozo is a popular mid-market brand with all the elements of an upscale hotel and after opening the first Ozo in Hong Kong in 2013, we are opening the fifth property by May 2015, in Kandy, Sri Lanka. The flagship brand, Amari, is present in Thailand and Doha, and Dhaka was the latest addition to this brand.” From the 37 operational properties of ONYX Hospitality Group, 13 are under the Amari brand, which will foray into Maldives in early 2016, and Bali in 2017. The serviced apartments brand, Shama, is present in Hong Kong, Shanghai and Bangkok. “There are 10 properties under the Shama brand and more properties are scheduled to open in major financial cities across Asia-Pacific.”
Talking about the importance of the India market, Pascoe opined, “Globally, Indians contribute to eight percent of our total share of visitors, and in Asia, India is our third largest source market with about 16 per cent share.” She went onto inform that for ONYX properties in Colombo and Dhaka, India is a major source market. “We are now planning to focus more on the Indian corporate market and are also hopeful of establishing our brand presence in the India market soon.”