Archana Sharma – New Delhi

Delhi-based Indulge Beverages, a manufacturer of Bonhomia tea and coffee single serving capsules, is now focusing on launching more variants and blends to offer a diverse product range to its clientele. Elaborating on the same, Tuhin Jain, co-founder and director, sales and marketing, Indulge Beverages stated, “We are the pioneers in the India market for tea capsules and have carefully curated coffee capsules. We are looking at adding 10-12 more blends to our product portfolio by the end of 2015, and are soon launching two more coffee capsule variants with dessert flavours having overtones of chocolate and vanilla.” Presently, Bonhomia is available in four variants, Free Love with Espresso Coffee Intensity 4 , Dark Deeds of Intensity 7, Green Peace, Mild Green Tea and Dark Pot, and Classic Breakfast Tea, all compatible with the Nespresso machines available in India. Talking about this endeavour, Jain believes that in India, coffee capsules are more of an evolving concept. “This concept is just about a decade old but has gradually moved from being a high-end luxury product to affordable luxury in most European and other countries. However, in India, only the urban rich and well travelled are aware of these products. Globally, the Nespresso machine and the market for single serve coffee capsule is huge, but now, we are observing a rising demand among consumers in India for Nespresso machines and thereby of coffee capsules,” he added.

With around one year into operations, Indulge Beverages has its presence across major cities like Delhi, Mumbai, Hyderabad, Bengaluru, etc through partnerships with major retailers like Godrej Group’s Nature’s Basket, Future Group’s Food Bazaar, Modern Bazaar Department Store and other gourmet food shops. Bonhomia capsules are also available at the Oberoi Group’s villa properties, Starwood and Pullman Hotel’s executive rooms and suites to name a few. Bonhomia is also available across the country, including Tier II and Tier III cities through the company’s online portal and at various e-commerce portals like Snapdeal, eBay, Fabmart etc. Indulge Beverages is looking at going international and has done various product tasting sessions in Singapore, Middle-East, France, etc.