eRevMax has completed integration with TripAdvisor, wherein it will now offer TripAdvisor’s instant booking feature to its hotel partners, facilitating direct booking opportunities. With this integration, TripAdvisor instant booking is now part of the eRevMax Channel Ecosystem. TripAdvisor’s instant booking functionality now allows travellers to make reservations directly with hotels without leaving the TripAdvisor website. The reservations are delivered to the hotels via eRevMax. Instant booking is considered a powerful way for hotels, especially independents, to cost effectively generate direct bookings, through a simple, commission-based model.
“We are happy to announce this certification as our hotel partners will now be able to utilise the instant booking feature on TripAdvisor. This will help them leverage their existing technology and own guest relationships from the moment of the reservation thereby driving more direct bookings and revenue,” said Brian Dass, chief operating officer, eRevMax.
