Sudipta Dev – Bengaluru
Coffee Day Beverages division comes under the umbrella of Coffee Day Global Limited. It is a B2B platform providing vending machines to different segments. For the HORECA sector a portfolio has been created which is suitable for different kinds of outlets. At the recent FHW Bengaluru 2016, the company showcased its offerings – setups for banquet, in-room, coffee shop, room service. “It caters to the entire gamut of requirements for the hospitality industry in terms of beverage, focusing primarily on the hot beverage that is coffee and tea,” said Abhrajyoti Chatterjee, GM, Coffee Day Beverages, adding that an important development is the introduction of the first indigenous snack vending machine.
The company is also introducing different kinds of blends, Coffee Day milk, Coffee Day water, etc. Along with tea blends, the first instant coffee from Coffee Day, Stir, has been launched. The most important development is the introduction of Coffee Day Schaerer machines. “Schaerer (a Swiss company) has been bought over by WMF (a German company). This is the first product after the collaboration that has happened between Coffee Day and WMF. The machines are assembled in India,” mentioned Chatterjee.
“There are two vending machines – Coffee Day Schaerer and indigenous labelled Indus, which is built by us. It is a make in India product. We are introducing one touch cappuccino machines for ease of convenience, and quality product in a short time,” informed Chatterjee.
The new product range also includes Coffee Day chocolate, plungers, etc. “Whatever are the requirements of the hospitality sector in India, we have a portfolio to cater to it,” asserted Chatterjee.