Fur Jaden, a home-grown lifestyle luggage brand, has raised Rs 9.5 crore in a Pre-Series A funding round from Gruhas Collective Consumer Fund (GCCF). The capital will be used to expand its team, strengthen brand presence, widen its product portfolio, and scale its omnichannel retail strategy.
The company aims to achieve an annual recurring revenue (ARR) of Rs 100 crore in net revenue within the next 16–18 months. It also plans to establish a pan-India presence over the next five years through a combination of digital expansion, flagship stores, and strategic retail partnerships.
Founded with a focus on design and functionality, Fur Jaden offers products across categories including luggage, travel duffles, backpacks, and crossbody bags. The company has incorporated sustainability into its product range, with 50% of its offerings made from cruelty-free vegan leather and recycled materials.
Sahil Bansal, Founder, Fur Jaden, said “We are thrilled to have received funding from GCCF. This investment is a testament to the immense potential of Fur Jaden and the trust our investors have in our vision. With this support, we are poised to accelerate our growth, expand our product offerings, and strengthen our retail network and team. We are excited to leverage this funding to drive innovation, enhance customer experiences, and solidify our position as a leading innovative luggage brand. This capital will be the catalyst that propels Fur Jaden into its next phase of exponential growth.”
The Indian luggage, bags, and backpack market was valued at approximately Rs 20,400 crore in 2024 and is projected to reach around Rs 29,900 crore by 2030, growing at a CAGR of 8% from 2025 to 2030. Fur Jaden aims to tap into this growth by expanding its retail presence both online and offline.
“This funding milestone represents not just capital, but a validation of our vision to transform how Indians travel with style and convenience. Since we started Fur Jaden, we’ve been committed to creating products that blend functionality with personal expression. With GCCF’s support, we’re excited to expand our sustainable product lines and strengthen our omni-channel presence,” added Karishma Bansal, Co-founder, Fur Jaden.
Abhijeet Pai, General Partner of Gruhas Collective Consumer Fund (GCCF) and Co-founder of Gruhas, said ,”The way young India travels is evolving rapidly, driven by a desire for exploration, self-expression, and smarter experiences. Fur Jaden is at the forefront of this shift, blending innovation, functionality, and design to cater to the modern traveler.
Vijay Subramaniam, Founder and Group CEO at Collective Artists Network, commented, “At GCCF, we specialize in taking brands from promising to iconic. Fur Jaden has built a strong foundation in the mass-premium segment, and we see a clear opportunity to elevate it into a truly aspirational brand. With Collective’s deep expertise in consumer engagement, storytelling, and scaling brands in pop culture, we are excited to partner with Fur Jaden on this journey”