As the hyperdynamic world of technology keeps entrepreneurs and businesses on their toes to adapt to the evolution or perish, it is the present and future of MSMEs, which form the economic backbone of India, that need to be secured first. Hence, establishing robust customer relationships, optimizing efficiency, and effectively presenting products and services with the appropriate technology tools are must-haves for MSMEs wanting to grow big.
Against this backdrop, the FE Emerging Business Growth Workshops – a multi-city initiative by FE Aspire – focusing on “Digital Transformation for Your Business” will aim at enabling MSMEs in Surat to get more out of their technology initiatives and accelerate business growth.
Powered by the Meta-owned messaging platform WhatsApp, the half-day Surat workshop will take place on April 25 (Thursday) at Hotel Courtyard by Marriott. The event will feature a keynote, a masterclass and a panel discussion to help MSMEs understand how digital technology can help them unlock customer conversations and scale their ventures.
The workshop will begin with a keynote address titled Win with Conversations Using WhatsApp by Rohant Shyam Rammohan, business messaging lead for WhatsApp, India.
The keynote will focus on how WhatsApp can empower MSMEs to connect with their customers and showcase their products in a way that eases the latter’s shopping experience. It will discuss how MSMEs can earn their customers’ trust and make them feel valued, always. How this can translate into better sales, new customers and eventually a more efficient business? The keynote will have answers to these and more.
The keynote will be followed by a panel discussion on the ‘Role of Technology in Driving Business Transformation’ involving key voices from Surat’s MSME ecosystem. On the panel would be Gourav Sethi, Vice President, Surat Diamond Association; Punit Gajera, Vice President, South Gujarat Innovation & Technology Council and CEO, Kuberjee.com; Ramesh Vaghasia, President, The Southern Gujarat Chamber of Commerce and Industry; and Sanjay Punjabi, Founder President, TiE Surat.
The discussion would highlight the latest trends in digital technologies and challenges faced by MSMEs in their adoption. From awareness and knowledge to cost and manpower, the panellists will share their insights into solving the topical issues for MSMEs.
The workshop will next have a masterclass by Zain Siddiqui, Lead Trainer, Digital Vidya. Digital Vidya, a digital marketing training company, is the official training partner for Facebook India. The masterclass will take MSMEs through the latest tools by WhatsApp to enhance their digital presence and better run their business.
The workshop will conclude with a felicitation ceremony to recognise Surat’s leading MSMEs for their commitment and dedication to the growth of the local MSME ecosystem.