Prime Day, the digital shopping event of e-commerce company Amazon India this year will see more than 3,200 new products launched by small businesses on the marketplace, the company said on Thursday. Scheduled for July 20-21, Amazon India said the new products would be available across categories viz., home and kitchen, fashion and grooming, jewellery, handmade products, etc.
“Tens of thousands of small businesses will be participating in one of the most awaited shopping events on Amazon.in offering lakhs of Prime-enabled products to customers across India,” the company said in a statement.
“During the two days of the event, sellers will not only get a massive boost in the visibility of their products and brands but also directly access Amazon’s vast customer base across India, spanning 100% of serviceable pin codes,” said Amit Nanda, Director, Selling Partner Services, Amazon India.
Nanda said through such shopping events, the company’s aim is to “enable small and medium businesses to embrace the power of e-commerce and unlock new avenues for their success, fostering a vibrant online marketplace that contributes to the larger economic growth of India.”
The company said thousands of new products will be launched this Prime Day from brands including Intel, Samsung, OnePlus, Boat, Titan, Lenovo, American Tourister, Crocs, Mamaearth, ITC, P&G, Himalaya, etc.
SMB sellers can use the Sale Event Planner from Amazon India to opt-in and offer deals during Prime Day. The planner also provides data-based recommendations on inventory planning. Moreover, the new Seller Success Centre from the company guides sellers on setting up their online shops, adopting key growth levers, and utilizing features like Ads, Prime, and deals.
Amazon Prime was launched in India in 2016 to offer one-day delivery on over 4 million products along with no minimum limit on cart orders, early access window for shopping events such as Prime Day and the Great Indian Festival and entertainment benefits including Prime Video, Prime Music, Prime Gaming and Prime Reading.