The Great Indian Festival sale by Amazon India, which started September 27, saw over 8,000 sellers surpassing Rs 1 lakh in sales during the first two days of the event, the company said in a statement on Monday. Highlighting the early impact of the sale on sellers, Amazon said SMBs, including women entrepreneurs, weavers, and artisans, sold over 1,500 units every minute during the first 48 hours.
“Great Indian Festival 2024 has kicked off to a phenomenal start for sellers, showcasing the incredible growth of small and medium businesses (SMBs) across India,” Amazon India said.
Additionally, over 20,000 SMBs doubled their sales as compared to an average day, the company said. The sale saw over 65 per cent of sellers, who received an order, coming from tier 2 and 3 cities, such as Moradabad, Saharanpur, Churu, Tiruvallur, Haridwar, Bikaner, Jodhpur, Jaipur, Surat, and Pune.
Speaking on the first 48 hours of the sale, Saurabh Srivastava, Vice President – Categories, Amazon India said thousands of sellers have become lakhpatis.
“The first 48 hours of Amazon Great Indian Festival 2024 have been historic and the best ever for Amazon.in! We are thrilled to witness the biggest ever opening with a record 11 crore customer visits, and highest number of Prime members shopping during PEA,” he said.
On the B2B side, Amazon Business – the company’s wholesale marketplace — saw new customer sign-ups surging 4.5X above BAU (business as usual) while bulk orders grew 12X higher than usual during the first two days.
Further, the non-branded and affordable marketplace Amazon Bazaar recorded around 50 per cent growth in daily unit volumes for its sellers during the first 48 hours of the sale. The marketplace received 11X units/day as compared to pre-event averages, Amazon said.
The month-long sale, coinciding with Flipkart’s Big Billion Days sale, is offering products from SMB sellers who are part of the company’s various seller programmes including Karigar, Saheli, Local Shops and Launchpad.
Amazon India in August this year had announced a reduction in selling fees ranging from 3 per cent to 12 per cent across multiple product categories on the marketplace, effective from September 9.
The first two-day sale has received 11 crore customer visits, with 80 per cent coming from tier two and smaller towns.