Geniemode, a design-led apparel sourcing platform, has raised over $50 million in its Series C funding round, led by Multiples Alternate Asset Management, with participation from Fundamentum, Paramark Ventures, and existing investor Info Edge Ventures. The company plans to utilise the funds to expand globally, enhance its technology-driven supply chain solutions, and enter new markets to strengthen its position as a sourcing partner for major retailers and brands.
“At Geniemode, we are redefining global sourcing by seamlessly integrating technology, AI-driven design innovation, and a sustainable, agile supply chain to help brands and retailers stay ahead of the curve. This investment accelerates our mission to build the most efficient, transparent, and scalable sourcing ecosystem, empowering brands with AI-powered design capabilities, speed, flexibility, and responsible sourcing solutions. We are committed to being the go-to global sourcing partner, driving innovation,and sustainability, and unlocking new growth opportunities for our partners worldwide.” Amit Sharma, co-founder and CEO, Geniemode, said.
Founded by Amit Sharma and Tanuj Gangwani, Geniemode operates an asset-light sourcing model, offering brands a streamlined, transparent supply chain to optimise costs and improve speed to market. With offices in New York, London, Barcelona, China, Bangladesh, and India, the company provides end-to-end solutions, from design intelligence to manufacturing and delivery, while focusing on ethical sourcing and sustainability. The Raine Group acted as the exclusive financial advisor for the transaction.
“Global macro trends are reshaping the apparel sourcing landscape, driving a rebalancing of supply chains. Our investment in Geniemode is part of our active strategy to back leading new-age businesses that are disrupting large markets using technology. Backed by the vision of founders Amit and Tanuj, and their over two decades of sourcing experience, Geniemode offers a true 360-degree solution to global brands and retailers. The Company’s asset-light, technology-driven approach enables its customers to optimise their sourcing strategies across Asia. We are excited to partner with Geniemode in their next phase of growth.” Sridhar Sankararaman, MD, Multiples Alternate Asset Management, said.