Consumer fitness brand Cube Club on Monday said it has raised $1.1 million in its recent seed funding round, to help fitness enthusiasts approach their wellness journeys. Cube Club through its app Dopamine aims to transform fitness into an inspiring and shared journey while providing businesses and experts with a global platform for growth.
The company said it has been backed by investors including Salgaocar Family Office, Rajiv Sahney – New Vernon Capital, Harsh Jain – founder of Dream11 and Siddharth Ladsariya – founder of Everest Fleet.
“Dopamine’s AI-driven features will serve as a reliable and insightful companion for fitness enthusiasts, offering tailored guidance and motivation at every step,” said Yash Thakur, CTO and Co-founder of Dopamine. “We believe that harnessing the power of AI will unlock a new dimension of personalization and engagement in the fitness realm.”
Dopamine will act as an exclusive Cube Club community that will provide influencer content, challenges and rewards for fitness achievements. It will focus primarily on connecting fitness enthusiasts. The app will also provide a platform for fitness experts to showcase their offerings.
“At Dopamine, we are not just building a fitness app; we are cultivating an ecosystem that unites fitness aficionados, trainers, fitness centers, and product brands under one virtual roof,” said Pratik Agarwal, Co-founder of Dopamine. “Our vision is to create an environment where every user feels inspired, connected, and empowered to achieve their fitness goals.”
Dopamine will use Artificial intelligence to provide personalized recommendations, track progress, offer insights based on their preferences, and enhance their user experience.
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According to Statista, India’s health and fitness market was valued at $21.35 million in 2022, which is expected to grow to $34.6 million by 2027 at a compound annual growth rate of 9.39 per cent. The in-app purchase revenue in the health and fitness market was $14.77 million in 2022.