OnlyFans was recently ranked as the most revenue-efficient company in the world — beating tech giants such as NVIDIA, Apple and Meta by a massive margin. The content creation platform generates a whopping $37.6 million in revenue per employee and operates with a minuscule team of approximately 42 people. OnlyFans generates more than $1.3 billion in annual revenue and reported significant growth over the past five years.
Data from financial and marketing firm Barchart the adult content site was the most ‘revenue efficient’ company in the world by a massive margin. Semiconductor giant NVIDIA is a distant second on the list with a revenue of $3.6 million per employee. Cursor follows with $ 3.3 million in revenue per employee, while Apple is at $2.4 million and Meta stands at $.2.2 million.
What does revenue-efficient mean?
The term refers to how effectively a company converts its inputs into income. OnlyFans generates a shockingly high amount of revenue relative to the resources it uses (such as money, time or labour) — with heavy reliance on millions of independent content creators. The company hosts approximately 2.1 million users who produce and sell content directly to fans and keep 80% of their earnings. OnlyFans retains 20% as its revenue share. But these creators are not true employees and allow the company to operate with a small team that focuses on platform management, technology infrastructure, and compliance,
The UK-based company has also marked a steady increase in gross payments made through the OnlyFans platform over the past three years. Reports citing regulatory filings indicated that payouts jumped from $5.55 billion in 2022 to $6.63 billion in 2023. It rose an additional 9% to $7.22 billion during the year ending November 2024.
Fans paid creators on the pornography-friendly platform a massive $7.22 billion during fiscal year 2024. This means creators earned about $5.8 billion while OnlyFans retained $1.41 billion (its 20% commission) as net revenue.