Home-services platform Urban Company, which listed on the bourses in September, reported a net loss of Rs 59.3 crore for the July–September quarter, compared with a profit of Rs 7 crore in the previous quarter and a loss of Rs 1.8 crore in the same period last year. The company attributed the loss primarily to upfront investments in scaling its newly launched vertical, Insta Help, which provides professionals for daily cleaning services in 15 minutes.
According to the company, an adjusted Ebitda loss of Rs 44 crore in its Insta Help vertical pushed the overall adjusted Ebitda loss to Rs 35 crore in Q2, compared with a loss of Rs 30 crore in the year-ago period. Excluding Insta Help, Urban Company recorded a positive adjusted Ebitda of Rs 10 crore.
Consolidated revenue from operations rose 37% year-on-year to Rs 380 crore, while the net transaction value (NTV) of all orders on its platform grew 34% to over Rs 1,000 crore, driven by growth across both domestic and international markets.
The company’s largest segment, India consumer services—which contributes nearly 70% of total revenue—posted a positive adjusted Ebitda of Rs 18 crore (excluding Insta Help). However, margins contracted by 70 bps year-on-year to 2.4% as the company invested in training and audits, user acquisition, faster fulfilment, customer support, and team expansion.
International business revenue rose 66% year-on-year to Rs 41 crore, supported by strong growth in the UAE and Singapore, where Urban Company achieved adjusted Ebitda breakeven on a combined basis. Meanwhile, its product vertical, Native, recorded a nearly threefold increase in revenue to Rs 75 crore, driven by robust sales of water purifiers and electronic door locks.
On Insta Help
Launched in February 2025, Insta Help is now live across select micro-markets in Mumbai, Delhi NCR, Hyderabad, Bengaluru, Kolkata, and Pune.
“In the first phase of our scale-up, our focus is to cover all high-density residential clusters across India’s top seven metropolitan areas,” the management wrote in the shareholder letter.
In October, the company recorded 468,000 orders under the Insta Help vertical, with an Average Order Value (AOV) of Rs 184. For context, Urban Company noted that its India consumer services business—now its largest vertical—took nearly 4.5 years to reach a similar scale of 460,000 orders.
The company said it is in the early phase of scaling Insta Help, and is focusing on network densification, investing in service professional onboarding and training, early earnings support for professionals, and selective discounting to boost trials. It expects competitive intensity to remain high for the next few quarters and years, as several quick-service apps have cropped up in this segment, such as Snabbit and Pronto.
“We recognise that these upfront investments impact short-term profitability. However, the opportunity is significant and immediate, and we are committed to maintaining clear market leadership,” the company said, adding that this is a high-relevance, high-frequency use case for its customers, and even in a base case scenario, this could become a significant category.